Percolate vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Percolate
Ranking in Social Media Management Solutions
8th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (8th), Content Marketing Software (9th)
Salesforce Marketing Cloud
Ranking in Social Media Management Solutions
1st
Average Rating
8.4
Number of Reviews
52
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Marketing Management (1st)
 

Market share comparison

As of June 2024, in the Social Media Management Solutions category, the market share of Percolate is 13.6% and it increased by Infinity% compared to the previous year. The market share of Salesforce Marketing Cloud is 9.1% and it decreased by 25.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social Media Management Solutions
Unique Categories:
Marketing Resource Management
10.0%
Content Marketing Software
12.5%
Social CRM
17.3%
Marketing Automation
22.4%
 

Featured Reviews

it_user712047 - PeerSpot reviewer
Jul 31, 2017
​Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives
Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…
Cristianne Aguiar - PeerSpot reviewer
May 8, 2023
Allows communication with customers with an easy to handle journey builder
I'm part of the data analytics team in a major Brazilian telecom company and work on the implementation side. Salesforce Marketing Cloud is our main platform to connect with our customers. We are a telecom company that sells fiber and FTTH in the Brazilian market. We use the Salesforce Marketing…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

Information not available
"It's normal pricing."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"The licensing cost for the solution is on a yearly basis."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"This solution is priced in the medium to high price range."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"It is a license per user."
"The price is expensive."
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Top Industries

By visitors reading reviews
Educational Organization
68%
Financial Services Firm
8%
Computer Software Company
8%
Legal Firm
6%
Educational Organization
47%
Computer Software Company
10%
Financial Services Firm
7%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the ...
What needs improvement with Salesforce Marketing Cloud?
I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly.
 

Also Known As

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ExactTarget
 

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Overview

 

Sample Customers

GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips