We performed a comparison between Salesforce Marketing Cloud and SAS Marketing Automation based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"We use this solution for reporting, pipeline generation, and forecasting."
"It is very easy to use from a marketing standpoint."
"The Journey Builder and the Email Studio features are most valuable."
"Offers many great features and is intuitive."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"The solution is user-friendly."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews while SAS Marketing Automation is ranked 9th in Marketing Automation with 2 reviews. Salesforce Marketing Cloud is rated 8.4, while SAS Marketing Automation is rated 7.6. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Microsoft Dynamics CRM, whereas SAS Marketing Automation is most compared with SAP CRM. See our SAS Marketing Automation vs. Salesforce Marketing Cloud report.
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