We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The solution is stable."
"The initial setup was straightforward."
"It provides good support for really large databases."
"The ease of maintenance is the most valuable feature."
"It is a user-friendly product."
"Salesforce is constantly evolving and have a good release cycle."
"We use this solution for reporting, pipeline generation, and forecasting."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"The automation is great. It saves us a lot of time and it makes us move faster."
"We haven't had any issues with integration."
"The solution could improve by having a more user-friendly interface."
"The solution does not have a good database architecture."
"The cost of the solution has room for improvement."
"This product hasn't kept up to date on features."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"Reporting is very clunky and not user friendly."
"The reporting features should be improved."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The data extension tools are not very user-friendly."
"The product could use a little bit of BI in the sense of rule-based building."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"Managing large volumes of data takes too long."
"The solution can be difficult to set up for non-technical individuals."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"In a future release, adding end-user personalization would be a benefit."
"The customization of Salesforce, a generic CRM software, has room for improvement."
Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.