We performed a comparison between Salesforce Marketing Cloud and SugarCRM Platform based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"It is a great solution. I like its stability, scalability, and performance."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The solution is user-friendly."
"It is easy to use."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"Email automation is most valuable."
"The most valuable aspect of this solution is its low cost."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"We have struggled to get resolution of support tickets from the Salesforce team."
"In a future release, adding end-user personalization would be a benefit."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"Salesforce could benefit by implementing further integration with more platforms."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"I would like to see more integration on a mobile platform in the next release."
"You cannot include all your entities under one instance at the moment."
"It lacks customization, and this is the main reason that we are switching to a different solution."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews while SugarCRM Platform is ranked 7th in Marketing Automation with 11 reviews. Salesforce Marketing Cloud is rated 8.4, while SugarCRM Platform is rated 7.0. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our Salesforce Marketing Cloud vs. SugarCRM Platform report.
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