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Marketo review
MAP ETL Developer at a tech services company with 10,001+ employees
Easy to set up campaigns, events, and objects
For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this. It was a new solution for us. Migration from one platform to another is always a challenge. I'm a data engineer. My scope is to get data, analyze it, transform it, and upload it somewhere. I'm not involved in...
Pardot review
Vikram Rawani
Pardot Consultant at Target
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area...
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