We performed a comparison between Adobe Campaign and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"The most valuable feature of this solution is Smart Campaigns."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The smart campaign looks quite interesting and useful."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"I like that the solution is flexible."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"Marketo should give more power to the users for data manipulation."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Revenue management, attribution, and ABM can all be improved."
"It could be more scalable."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while Marketo is ranked 5th in Marketing Management with 22 reviews. Adobe Campaign is rated 7.0, while Marketo is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Pardot.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
