We performed a comparison between HubSpot Marketing Hub and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."HubSpot Marketing Hub is efficient and offers visibility. It also helps to track leads. I like the tool's Gmail functionality."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"HubSpot Marketing Hub has kept me updated with alerts."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"The solution helps me to structure and track marketing and sales emails."
"Customer support is helpful and responsive."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"Campaign tracking is a valuable feature."
"The most valuable feature is the customization of the solution."
"The product is stable."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"Pardot's most valuable feature is its B2B marketing capabilities."
"It's easy to create email templates and landing pages."
"The solution can be easily integrated with Salesforce."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"There are issues with the consistency of notifications."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"Increase the CRM size for sole proprietors before increasing the fee."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Needs to improve list building."
"The solution is quite expensive, at least, for smaller teams."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Technical support has been quick and helpful every time."
"Lacks sufficient free custom fields."
"The user interface could be made more intuitive and user-friendly."
"For new people, the installation of the tool can be difficult."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. HubSpot Marketing Hub is rated 8.2, while Pardot is rated 7.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, Zeta Marketing Platform and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud and Iterable. See our HubSpot Marketing Hub vs. Pardot report.
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