We performed a comparison between Marketo and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
"The smart campaign looks quite interesting and useful."
"I like that the solution is flexible."
"The most valuable feature of this solution is Smart Campaigns."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"The most valuable feature is the scoring."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"It's easy to create email templates and landing pages."
"The solution can be easily integrated with Salesforce."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"It has made email marketing quicker and easier."
"The most valuable feature is the customization of the solution."
"Pardot's most valuable feature is its B2B marketing capabilities."
"The product is stable."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"It could be more scalable."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Revenue management, attribution, and ABM can all be improved."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Marketo should give more power to the users for data manipulation."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Lacks sufficient free custom fields."
"The solution lacks integration with Instagram, which is our top problem with the product."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Needs to improve list building."
"For new people, the installation of the tool can be difficult."
"The user interface could be made more intuitive and user-friendly."
"The solution is quite expensive, at least, for smaller teams."
Marketo is ranked 3rd in Marketing Automation with 22 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. Marketo is rated 8.4, while Pardot is rated 7.8. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Pardot is most compared with Oracle Eloqua, Salesforce Marketing Cloud and Iterable. See our Marketo vs. Pardot report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
