We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It has made email marketing quicker and easier."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"It's easy to create email templates and landing pages."
"The product is stable."
"The most valuable feature is the customization of the solution."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The solution can be easily integrated with Salesforce."
"Campaign tracking is a valuable feature."
"Offers many great features and is intuitive."
"It is easy to send emails and SMS's."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"Salesforce is constantly evolving and have a good release cycle."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The solution is quite expensive, at least, for smaller teams."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"The solution lacks integration with Instagram, which is our top problem with the product."
"For new people, the installation of the tool can be difficult."
"Needs to improve list building."
"Lacks sufficient free custom fields."
"Pardot must be synced with Salesforce."
"Technical support has been quick and helpful every time."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"User management could be better."
"The product could use a little bit of BI in the sense of rule-based building."
"Managing large volumes of data takes too long."
Pardot is ranked 6th in Marketing Automation with 10 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Pardot is most compared with Oracle Eloqua, Marketo, Iterable and HubSpot Marketing Hub, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Sprinklr. See our Pardot vs. Salesforce Marketing Cloud report.
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