We performed a comparison between Oracle CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Oracle CRM's best feature is its ability to customize as per specific organization's requirements."
"The most important feature is the ability to assign a plan using the manual close function."
"Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases."
"The most valuable feature is the ability to automatically enrich deals by connecting to APIs. This allows me to gather additional information about companies, number of employees, and data from the previous year. Having this information helps me understand the size of the company better and tailor my proposals accordingly."
"The forecasting reporting section was the most useful."
"It is a stable solution."
"The most valuable features of the solution are that it is user-friendly and the fact that the database handling is much better, like any other Oracle solution."
"Oracle CRM helped us better understand the customer journey."
"It is very easy to use from a marketing standpoint."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."
"The Journey and CloudPages and automation are all great."
"The automation is great. It saves us a lot of time and it makes us move faster."
"Salesforce allows for the integration of different data sources."
"We haven't had any issues with integration."
"Oracle CRM should have more integration with different platforms."
"The performance could be better."
"The cost can be a bit more expensive compared to other options."
"The licensing is expensive."
"The interface could be more user friendly. It is currently not intuitive, and it can be better. The onboarding process for the end users of this solution could be easier, and there should be a few more things for user knowledge and training. It takes a lot of technical knowledge to get used to it."
"The user interface and performance could be better."
"I think Oracle CRM could improve its user interface and user experience to make it more engaging. Currently, it has a more traditional enterprise look, but I believe it could benefit from more catchy and engaging colours and designs to better engage with users and stakeholders. While the capabilities might be there, the interface may not be very inviting for first-time users."
"The product's UI lags, and with all the new technologies, it is not quick enough to adopt them."
"In a future release, adding end-user personalization would be a benefit."
"The cost is always a concern for anyone using a SaaS product."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"The UA could be better designed for a mobile connection."
Oracle CRM is ranked 5th in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 52 reviews. Oracle CRM is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle CRM writes "Typical configuration, no customization needed and quick to deploy". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our Oracle CRM vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
