We performed a comparison between HubSpot Marketing Hub and Marketo based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It's my understanding that the initial setup is a straightforward process."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"Ease of editing and creating templates after initial development with the Design Manager."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"As a CRM tool, it looks good."
"The most valuable features are the reports, overall usability, and ease of use."
"HubSpot Marketing Hub has kept me updated with alerts."
"Technical support is helpful and responsive."
"I like that the solution is flexible."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable feature is the scoring."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"The smart campaign looks quite interesting and useful."
"The most valuable feature of this solution is Smart Campaigns."
"The most valuable features are the Marketo emails, both sending and tracking."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"Increase the CRM size for sole proprietors before increasing the fee."
"HubSpot Marketing Hub’s user interface could be more accessible for a regular user to understand."
"They're not the cheapest."
"There are issues with the consistency of notifications."
"HubSpot’s scoring is not good."
"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."
"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"Marketo should give more power to the users for data manipulation."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Marketo is ranked 3rd in Marketing Automation with 22 reviews. HubSpot Marketing Hub is rated 8.2, while Marketo is rated 8.4. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Zeta Marketing Platform, IBM Watson Campaign Automation and Iterable, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Microsoft Dynamics CRM, Pardot and Teradata Customer Interaction Manager. See our HubSpot Marketing Hub vs. Marketo report.
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