We performed a comparison between Marketo and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The smart campaign looks quite interesting and useful."
"The product has been stable."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature of this solution is Smart Campaigns."
"The initial setup was straightforward."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The solution is good for B2B email marketing."
"The solution is stable."
"It is a user-friendly product."
"The ease of maintenance is the most valuable feature."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"Lead scoring has helped with the process of qualifying leads."
"It could be more scalable."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"The solution does not have a good database architecture."
"The reporting features should be improved."
"The cost of the solution has room for improvement."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"Reporting is very clunky and not user friendly."
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
Marketo is ranked 3rd in Marketing Automation with 22 reviews while Oracle Eloqua is ranked 4th in Marketing Automation with 35 reviews. Marketo is rated 8.4, while Oracle Eloqua is rated 8.8. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". Marketo is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Microsoft Dynamics CRM, Pardot and Teradata Customer Interaction Manager, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions. See our Marketo vs. Oracle Eloqua report.
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