Astute Knowledge is a knowledge management system that offers web and mobile customer self-service. It uses patented natural language processing (NLP) to interpret customer questions and provide accurate responses. When asked a question, the self-service product uses all the information available to it—customer context, business systems, trusted external sources, knowledgebase content, and device details—to provide an answer that is accurate, personalized, device-optimized, and in the customer’s native language.The self-service application can be deployed on a company’s website or mobile app.Astute Knowledge simplifies knowledgebase implementation by indexing existing internal and external content to auto-generate topics. It also alerts you to gaps in your existing knowledge, identifying opportunities to create new content for questions that are going unanswered.Depending upon the user's role (a customer, a store associate, a customer service agent), the system can customize responses to the appropriate level of detail.