AWS WAF vs Cloudflare comparison

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Amazon Web Services (AWS) Logo
17,782 views|13,844 comparisons
82% willing to recommend
Cloudflare Logo
9,048 views|7,709 comparisons
96% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between AWS WAF and Cloudflare based on real PeerSpot user reviews.

Find out in this report how the two Web Application Firewall (WAF) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed AWS WAF vs. Cloudflare Report (Updated: February 2023).
768,886 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature is that it is very easy to configure. It just takes a couple of minutes.""I believe the most impressive features are integration and ease of use. The best part of AWS WAF is the cloud-native WAF integration. There aren't any hidden deployments or hidden infrastructure which we have to maintain to have AWS WAF. AWS maintains everything; all we have to do is click the button, and WAF will be activated. Any packet coming through the internet will be filtered through.""The solution's initial setup process is easy.""The most valuable features are the geo-restriction denials and the web ACL.""The most valuable feature of AWS WAF is the extra layer of security that I have when connecting to my web applications.""The ability to take multiple data sets and match those data sets together is the solution's most valuable feature. The data lake that comes with it is very useful because that allows us to match data sets with different configurations that we wouldn't normally be able to match.""AWS WAF has a lot of integrated features and services. For example, there are security services that can be integrated very well for our customers.""AWS WAF is very easy to use and configure on AWS."

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"Smaller businesses have seen great ROI due to the low investment and strong performance.""The simplicity of the overall dashboard makes it a great product for a user like me who has less understanding of the internet than a developer or other more technical people. It gives me peace of mind. I also love the easy customization of the Page Rules.""From what I've seen so far, there are no negatives to report as of yet""DDoS attacks target unprotected machines. Cloudflare detects and stops these attacks using internal systems. It identifies incoming DDoS attacks, issuing challenges or blocking them immediately.""The solution provides good load balancing and protection against DDoS attacks.""The solution offers the flexibility to control configuration rules.""The most valuable feature is the web application firewall.""It's very user-friendly."

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Cons
"When users choose the free service, there isn't great support available to them.""The price could be improved.""AWS WAF would be better if it uses AI or machine learning to detect a potential attack or a potential IP that creates an attack even before it happens. I want AWS WAF to capture the IP and automatically write the rule to automate the entire process.""The solution could improve by having better rules, they are very basic at the moment. There are more attacks coming and we have to use third-party solutions, such as FIA. The features are not sufficient to prevent all the attacks, such as DDoS. Overall the solution should be more secure.""One area that could be improved is the DDoS protection.""While the complexity of the installation can vary from one service to another, overall, I would say that it and the configuration and navigation are somewhat complex.""The technical support does not respond to bugs in the coding of the product.""It will be helpful if the product recommends rules that we can implement."

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"The reporting can definitely be improved to offer a lot more explanation on something that may have happened or has actually happened.""Latencies are always a problem.""The product support needs to be accessible from more places, a wider area of coverage.""It should have easier documentation for the configuration. It's very technical and people who aren't technical should also be able to do the configuration.""We are a product integrator and reseller, and we would like to have a better partner relationship, similar to a channel sales relationship. Sometimes we are on our own or get diverted by Cloudflare because they have direct sales, which competes with us and makes it difficult to build a relationship with this company since we want to be an MSP or a managed service provider for the solution.""We're facing challenges due to an upgrade in the machine learning model. The problem arises from some users abusing the APIs, resulting in an influx of suspicious traffic. Cloudflare's learning model mistakenly identifies this traffic as human. Consequently, it assigns it a higher trust score, akin to legitimate human traffic, causing complications in our architecture. Previously, such traffic would have been categorized as suspicious, enabling us to apply appropriate blocking rules. However, we encounter difficulties distinguishing between genuine and suspicious traffic with the new categorization. Despite these challenges, overall, Cloudflare remains the preferred solution compared to Azure, AWS CloudFront, and Google Cloud Armor.""Even if I wanted to, I wouldn't be able to buy Cloudflare in my country.""For the free and Pro plans, Cloudflare could use a simple bot to provide information to users. This would improve support, especially for less advanced users who utilize the free components."

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Pricing and Cost Advice
  • "It's an annual subscription."
  • "There are no costs in addition to the standard licensing fees."
  • "There are different scale options available for WAF."
  • "AWS is not that costly by comparison. They are maybe close to $40 per month. I think it was between $29 or $39."
  • "It has a variable pricing scheme."
  • "We are kind of doing a POC comparison to see what works best. Pricing-wise, AWS is one of the most attractive ones. It is fairly cheap, and we like the pricing part. We're trying to see what makes more sense operation-wise, license-wise, and pricing-wise."
  • "It's quite affordable. It's in the middle."
  • "The pricing should be more affordable, especially as it pertains to small clients."
  • More AWS WAF Pricing and Cost Advice →

  • "So far I use free tier and happy with it. You can subscribe to business package if needed."
  • "I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
  • "There are no additional costs beyond the standard licensing fees."
  • "The cost primarily depends on the size of the organization."
  • "We don't have any issues with the price."
  • "The price is reasonable."
  • "The solution is expensive when compared to other products but offers unlimited bandwidth."
  • "It's a premium model. You can start at zero and work your way up to the enterprise model, which has a very high pricing level."
  • More Cloudflare Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:Hi Varun I have had experienced with several WAF deployments and deep technical assessments of the following: 1. Imperva WAF 2. F5 WAF 3. Polarisec Cloud WAF Typical limitations on cloud WAF… more »
    Top Answer:Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit for… more »
    Top Answer:Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GRE tunnels. We have decreased site load times on Mobile 3G from 8 to 1,6 seconds by… more »
    Top Answer:Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
    Ranking
    Views
    17,782
    Comparisons
    13,844
    Reviews
    30
    Average Words per Review
    407
    Rating
    8.5
    Views
    9,048
    Comparisons
    7,709
    Reviews
    16
    Average Words per Review
    515
    Rating
    8.3
    Comparisons
    Also Known As
    AWS Web Application Firewall
    Learn More
    Overview

    AWS Web Application Firewall (WAF) is a firewall security system that monitors incoming and outgoing traffic for applications and websites based on your pre-defined web security rules. AWS WAF defends applications and websites from common Web attacks that could otherwise damage application performance and availability and compromise security.

    You can create rules in AWS WAF that can include blocking specific HTTP headers, IP addresses, and URI strings. These rules prevent common web exploits, such as SQL injection or cross-site scripting. Once defined, new rules are deployed within seconds, and can easily be tracked so you can monitor their effectiveness via real-time insights. These saved metrics include URIs, IP addresses, and geo locations for each request.

    AWS WAF Features

    Some of the solution's top features include:

    • Web traffic filtering: Get an extra layer of security by creating a centralized set of rules, easily deployable across multiple websites. These rules filter out web traffic based on conditions like HTTP headers, URIs, and IP addresses. This is very helpful for protection against exploits such as SQL injection and cross-site scripting as well as attacks from third-party applications.
    • Bot control: Malicious bot traffic can consume excessive resources and cause downtime. Gain visibility and control over bot traffic with a managed rule group. You can easily block harmful bots, such as scrapers and crawlers, and you can allow common bots, like search engines and status monitors.
    • Fraud prevention: Effectively defend your application against bot attacks by monitoring your application’s login page with a managed rule group that prevents hackers from accessing user accounts using compromised credentials. The managed rule group helps protect against credential stuffing attacks, brute-force login attempts, and other harmful login activities.
    • API for AWS WAF Management: Automatically create and maintain rules and integrate them into your development process.
    • Metrics for real-time visibility: Receive real-time metrics and captures of raw requests with details about geo-locations, IP addresses, URIs, user agents, and referrers. Integrate seamlessly with Amazon CloudWatch to set up custom alarms when events or attacks occur. These metrics provide valuable data intelligence that can be used to create new rules that significantly improve your application protections.
    • Firewall management: AWS Firewall Manager automatically scans and notifies the security team when there is a policy violation, so they can swiftly take action. When new resources are created, your security team can guarantee that they comply with your organization’s security rules.

    Reviews from Real Users

    AWS WAF stands out among its competitors for a number of reasons. Two major ones are its user-friendly interface and its integration capabilities.

    Kavin K., a security analyst at M2P Fintech, writes, “I believe the most impressive features are integration and ease of use. The best part of AWS WAF is the cloud-native WAF integration. There aren't any hidden deployments or hidden infrastructure which we have to maintain to have AWS WAF. AWS maintains everything; all we have to do is click the button, and WAF will be activated. Any packet coming through the internet will be filtered through.”

    Cloudflare is a highly-regarded Content Delivery Network (CDN) and a Distribution Denial of Service (DDoS) protection solution. The robust global cloud platform that is Cloudflare ensures users are able to connect to the internet quickly, securely, and reliably. Cloudflare is one of the world's largest networks in the marketplace today. Using Cloudflare, businesses, educational entities, NGOs, vloggers, bloggers, and anyone else with an internet presence can use the solution and experience more secure, faster websites and applications.

    Currently, there are millions of internet locations on Cloudflare, and the Cloudflare network continues to grow every day by the thousands. The solution is able to fulfill the requests for millions of websites seamlessly and serves on average 45 million HTTP requests per second.

    Cloudflare has safe, secure data centers in close to 300 cities worldwide to ensure every client request is filled as quickly as possible. It is Cloudflare’s edge network that makes this possible by keeping content and other services as close to each client as possible, so the information requests are always only seconds away.

    Many organizations that work in democracy, civil society, human rights, or the arts are able to access Cloudflare highest levels of protection for free via Project Galileo. Additionally, official election websites can be secured from hacking and fraud through Cloudflare’s Project Athenian, also at no additional cost.

    Cloudflare can also help organizations of all sizes develop a robust zero-trust strategy to ensure the highest levels of productivity and profitability. Employees, stakeholders, and end-users have a greater level of satisfaction and overall improved user experience, which can, in turn, result in higher revenues and overall ROI. Zero-trust and BYOD ( bring your own device) access ensure end-users and employees always have the best resources and technology available to them at all times.



    Cloudflare Benefits

    Cloudflare has many benefits. Some of its most valuable benefits include:

    • Faster load times
    • Robust DNS security
    • Intuitive cloud Web Application Firewall (WAF)
    • Free universal SSL
    • Image Enhancement
    • Automatic Browser Caching
    • Next-generation cloud load balancer
    • Accelerated Mobile Pages (AMP)
    • Rate Limiting
    • Minification
    • Zero-trust capabilities 
    • Cost-effective
    • Reduced carbon footprint

    Reviews from Real Users

    “Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and an SSL certificate automatically protects your website. If you have a connection between your website and your host, the server, Cloudflare, and the host, you don't necessarily need a certificate.”  Spencer M., Owner at Tech Exchange

    “What I like best about Cloudflare is that my company can use it to trace and manage applications and monitor traffic. The solution tells you if there's a spike in traffic. Cloudflare also sends you a link to check your equipment and deployment and track it through peering, so it's a valuable tool.” Daniel P., Network engineer at Ufinet

    The most valuable feature of Cloudflare is the GUI. You are able to control the solution very well through the interface. There is a lot of functionality that is embedded in the service.” A PeerSpot user who is a Competence Center Manager at a tech services company. 

    Sample Customers
    eVitamins, 9Splay, Senao International
    Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Manufacturing Company13%
    Energy/Utilities Company8%
    Media Company8%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company7%
    Comms Service Provider6%
    REVIEWERS
    Financial Services Firm23%
    Comms Service Provider23%
    Marketing Services Firm9%
    Engineering Company9%
    VISITORS READING REVIEWS
    Educational Organization38%
    Computer Software Company11%
    Financial Services Firm7%
    Comms Service Provider5%
    Company Size
    REVIEWERS
    Small Business37%
    Midsize Enterprise20%
    Large Enterprise43%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise14%
    Large Enterprise64%
    REVIEWERS
    Small Business64%
    Midsize Enterprise13%
    Large Enterprise23%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise46%
    Large Enterprise36%
    Buyer's Guide
    AWS WAF vs. Cloudflare
    February 2023
    Find out what your peers are saying about AWS WAF vs. Cloudflare and other solutions. Updated: February 2023.
    768,886 professionals have used our research since 2012.

    AWS WAF is ranked 1st in Web Application Firewall (WAF) with 52 reviews while Cloudflare is ranked 1st in Distributed Denial of Service (DDOS) Protection with 56 reviews. AWS WAF is rated 8.0, while Cloudflare is rated 8.4. The top reviewer of AWS WAF writes "A highly stable solution that helps mitigate different kinds of bot attacks and SQL injection attacks". On the other hand, the top reviewer of Cloudflare writes "It's easy to set up because you point the DNS to it, and it's working in under 15 minutes". AWS WAF is most compared with Azure Web Application Firewall, Microsoft Azure Application Gateway, Imperva Web Application Firewall, F5 Advanced WAF and NGINX App Protect, whereas Cloudflare is most compared with Akamai, Azure Front Door, Imperva DDoS, Microsoft Azure Application Gateway and AWS Global Accelerator. See our AWS WAF vs. Cloudflare report.

    We monitor all Web Application Firewall (WAF) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.