HPE Primera vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between HPE Primera and Pure Storage FlashArray based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed HPE Primera vs. Pure Storage FlashArray Report (Updated: March 2024).
769,599 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly.""The most valuable feature of this solution is reliability.""Technical support has been helpful and responsive.""The most valuable feature of this solution is its ease of use.""Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates.""What I really like about this program, is that it is easy to use and easy to configurate.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

More Pure FlashArray X NVMe Pros →

"Stability-wise, I rate the solution a ten out of ten.""HPE Primera is an all-flash storage product that's very stable and has a higher storage capacity. It can also give better ROI compared to NetApp.""One of the most valuable features is the ease of deployment.""The product is stable.""It is a stable and scalable solution with quick and efficient storage capability.""For over a year, I have not seen any downtime in the product.""It serves as the primary storage in my production environment.""The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

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"It simplifies storage.""The tool has reduced our power consumption.""We also use VMware integrations developed by Pure, their plugins in our vCenter environment. They help by allowing our non-technical operations teams to deploy new data stores and resize data stores without me having to involve myself all the time to do those simple tasks.""Their REST API is wonderful, well-documented, and easy to use.""I have seen a huge increase in speed and performance on our databases.""They have really good baked in analytics to show you trends for growth history, so it does help with future planning for data growth.""Lone segmentation is simpler and more agile. It's improved the velocity in overall provisioning from project to operation.""The mobile app is very helpful."

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Cons
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center.""We need better data deduplication.""In terms of what needs improvement, the dashboard and management could be simplified.""The UI for this solution needs to be improved.""You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me.""The software layer has to improve.""We've seen that when we create a POD in synchronous mode, it increases the latency.""It is on the expensive side."

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"The interface needs to be more user-friendly in that sense that installation and management are still a bit on the high end.""There are certain features that require engineering-level access, which should be accessible to storage admins as well.""The reporting console can be improved with out of the box reports.""Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market.""The solution could improve by having seamless migration from other storage systems. The process should be made easier.""The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage.""On the controller side, I would like to see NAS capabilities.""Only HPE can manage the product."

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"The time-to-market could be better at times, but I think that's true for all vendors of hardware.""Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics.""Data reduction is an area that needs improvement. There is a garbage collection service that runs but during that time, system utilization increases.""It is way in excess of what we need. If anything, we could see a bit more speed. I'm just comparing it with what some of my colleagues who are implementing their own systems do.""I would love to see a true one click upgrade solution. Right now, you have to click and schedule an appointment with Pure Storage to be able to upgrade. I would love for it to automatically download, install, and fall-over every controller as it updates.""I would like some form of QoS implemented. As a service provider, it would be beneficial to have it.""The setup needs to be improved the most. They can do a little more with the user interface, but the setup is what I would like to see made a bit easier.""Its price could be cheaper. It is not the cheapest one out there, but I'm not directly involved in the figures and negotiations."

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Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "The price of this solution is good for medium-sized and large businesses."
  • "From what I see, this is competitively-priced and HPE are doing their best to stay competitive."
  • "The price to capacity ratio is good."
  • "It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."
  • "Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."
  • "I believe HPE Primera and Pure Storage are similar in price."
  • "There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."
  • "The price of HPE Primera could improve, it is expensive."
  • More HPE Primera Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. The… more »
    Top Answer:HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective… more »
    Top Answer:For over a year, I have not seen any downtime in the product.
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Primera
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
    HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Information Not Available
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government6%
    REVIEWERS
    Computer Software Company29%
    Financial Services Firm24%
    Comms Service Provider10%
    Government10%
    VISITORS READING REVIEWS
    Educational Organization38%
    Computer Software Company11%
    Financial Services Firm6%
    Manufacturing Company6%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business47%
    Midsize Enterprise18%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise47%
    Large Enterprise36%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    Buyer's Guide
    HPE Primera vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about HPE Primera vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    769,599 professionals have used our research since 2012.

    HPE Primera is ranked 7th in All-Flash Storage with 38 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. HPE Primera is rated 8.4, while Pure Storage FlashArray is rated 9.2. The top reviewer of HPE Primera writes "A highly stable and easy-to-configure solution that provides excellent features that enable smooth migration". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". HPE Primera is most compared with HPE 3PAR StoreServ, HPE Nimble Storage, Dell PowerStore, NetApp AFF and Huawei OceanStor Dorado, whereas Pure Storage FlashArray is most compared with Dell PowerStore, NetApp AFF, HPE Nimble Storage, IBM FlashSystem and Dell PowerMax NVMe. See our HPE Primera vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.