NetApp AFF vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Sep 5, 2022

We performed a comparison between NetApp AFF (All Flash FAS) vs Pure Storage FlashArray

based on our users’ reviews in five categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Users of both NetApp AFF (All Flash FAS) and Pure Storage FlashArray report straightforward and simple setup and deployment, though some NetApp AFF users mention mild complexity. Pure Storage FlashArray users report being impressed with its ease of deployment.
  • Features: Users of both products are happy with their flexibility, stability, and scalability.

    NetApp AFF users say it has robust features and unique functionality and that its speed is impressive. Some users mention, however, that the GUI could be better and that it could offer more disk sizes like competitors.

    Pure Storage FlashArray users like its user-friendly dashboard and its stability, but mention that its file functionality and replication could be better.
  • Pricing: Users of both products feel they are pricey but worthwhile for what you get. Some Pure Storage users report some dissatisfaction with the high pricing structure.
  • ROI: Users of both products report seeing an ROI.
  • Service and Support: Users of both products report high satisfaction with the level of response and support they receive. NetApp AFF users mention the clear documentation, while Pure Storage FlashArray users mention support as being “amazing.”

Comparison Results: Pure Storage FlashArray has a slight edge in this comparison because users were happier with its ease of deployment and features.

To learn more, read our detailed NetApp AFF vs. Pure Storage FlashArray Report (Updated: March 2024).
768,740 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature of this solution is reliability.""Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates.""The latency is good.""FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle.""The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes.""The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use.""Pure has signature security technology, which cannot be deleted, even if you are an administrator.""We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

More Pure FlashArray X NVMe Pros →

"We had some customers who were running virtualization workloads on classical spinning disks. We implemented an AFF system, and they got a huge performance boost out of it because the latency of the SSDs is simply much lower. Actually, most customers benefit from the improved latency and performance from the AFF systems.""I would say the consistency with the ONTAP versions and the speed and performance from the flash.""The most valuable aspect of NetApp AFF is the money it saves our organization.""The most valuable feature of NetApp AFF for us is its ability to manage multiple IP spaces for our customers in a shared environment.""The most valuable feature is speed.""The most valuable feature is the support. If we have any issues, we can call into NetApp and their support is really good.""If you need a replacement part, they will provide it.""The initial setup is very simple."

More NetApp AFF Pros →

"Performance is the most valuable feature.""Pure Storage FlashArray's overall speed is its most valuable feature.""It's very fast and very easy to use. It performs well and is both flexible and compatible. We like it because it's easy to use.""Access speed and power consumption are most valuable.""The deduplication and compression meet all of our system requirements.""It has good stability for our company.""This solution is very scalable.""We are very happy with the data deduplication and compression ratio that we have on the platform."

More Pure Storage FlashArray Pros →

Cons
"We need better data deduplication.""In terms of what needs improvement, the dashboard and management could be simplified.""The tool's portfolio is minimal. It is expensive.""I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center.""I would like to see replication and DR features in the next release of this solution.""The UI for this solution needs to be improved.""We would like to see VNC integration or be able to use Pure Storage with VNC.""They could add more support for file storage and different types of storage."

More Pure FlashArray X NVMe Cons →

"NetApp should offer more training so everyone can learn about the products. Other vendors have a lot of training options. It would be great if NetApp would highlight how to use the features more so that every admin or person can gain more knowledge about this technology.""I really don't have anything to ask for in this regard, because we're not really pushing the envelope on any of our use cases. NetApp is really staying out ahead of all of our needs. I believe that there were firmware issues. I think it was just a mismatch of things that were going on. It could have possibly been something in the deployment process that wasn't done exactly right.""The procurement process could be improved. It takes a long time for us to receive stuff. The product is good. It's not the product, it's just that it takes forever to get it. It's not our reseller's problem; it's usually held up at NetApp.""There are little things that need improvement. For example, if you are setting up a SnapMirror through the GUI, you are forced to change the destination name of the volume, and we like to keep the volume names the same.""It can get a little expensive if you need to add more disks. The cost is a pain point for us, especially in terms of expansion.""We would like to have NVMe on FabricPool working because it broke our backups. We enabled FabricPool to do the tiering from our AFFs to our Webscale but it sort of broke our Cobalt backups.""The ONTAP S3 implementation is not feature-complete as compared to StorageGRID. We had to move our lakeFS instance from ONTAP S3 based on AFF to StorageGRID.""In terms of what needs improvement, I would like to see more consistency with the UI. It seems to change every few versions. The menus can be in a completely different place."

More NetApp AFF Cons →

"We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM.""Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography.""A minor issue that comes to mind is that, every once in a while, a hard drive will go bad.""I would like to see more detailed reporting on the data. However, it would be nice to know what are the exact VMs usage after deduplication and/or what that VMs actual latency and bandwidth is, outside of VMware.""I would like some form of QoS implemented. As a service provider, it would be beneficial to have it.""We did have one hiccup with the integration of vCenter. When we were installing Pure Storage, we were using vCenter 6.7, which defaults to the HTML5 Web Client. The current plugin for Pure Storage doesn't show up in that client at all. You have to go and use the legacy FlexFlash client to see the Pure Storage plugin in vCenter.""A year ago they promised that they would be able to read through the database encryption with more metric and they have not delivered on that patch, which is significant because it gives us back so much more storage room. We want to be able to read through the encryption.""Going forward, don't complicate things for the customers."

More Pure Storage FlashArray Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "It's expensive but we think over time all the prices are going to go down."
  • "Once we did get into the NetApp ecosystem, we realized that the cost effectiveness was greater than we originally thought."
  • "Obviously depending on the price point, NetApp is obviously a little more expensive than your generic Dell SAN solution or whatever."
  • "Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."
  • "The entry point for potential customers, who are looking at coming onboard for flash systems, it may be a bit expensive. It would be good if the price comes down."
  • "It is pretty expensive compared to other solutions. I would give it a seven or eight out of 10 in price (where 10 is expensive) compared to similar solutions."
  • "NetApp is getting too expensive."
  • "ATTO bridges add to the total cost of the system."
  • More NetApp AFF Pricing and Cost Advice →

  • "We feel that the pricing is fair and the licensing process was easy for both."
  • "There is always room for negotiation."
  • "The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
  • "It is a more expensive solution, but it is worth it. You are getting what you paid for."
  • "For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
  • "We have seen a reduction in total cost of ownership (TCO)."
  • "It is a cheaper solution."
  • "Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
  • More Pure Storage FlashArray Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive Operations. As a benchmark let’s compare FAS to EMC’s solutions – I fully appreciate that EMC has taken a best of breed approach, but my feeling is that for most non-enterprise customers this is not a sustainable strategy – customers want simplicity and ease of use, and you are not going to get that by deploying four different storage platforms to meet your needs. I have chosen EMC because they are the overall market share leader and they have the broadest set of storage products available – so let’s compare FAS with VNX, VPLEX, XtremIO, Isilon and Data Domain: NetApp FAS supports All-Disk, Hybrid Flash and All-Flash data stores - that meet the needs of any kind of application workload The VNX is a very good All-Disk and Hybrid Flash array and XtremIO is a very good All-Flash array, but you need two completely different products to provide the functionality. NetApp FAS eliminates silos and provides seamless scalability - to address Server Virtualisation, Virtual Desktop, Database and File storage needs in one scale-up and scale-out solution, that can start small and grow large VNX is optimal for general Server Virtualisation and Databases and XtremIO excels when it comes to large scale… Read more →
    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in the… more »
    Top Answer:This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended cost… more »
    Top Answer:The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matters… more »
    Top Answer:Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure… more »
    Top Answer:We consume less physical storage because of the solution’s deduplication and compression.
    Top Answer:We have customers who use a three-year or five-year license. We also have customers who use Evergreen.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    The NetApp A-Series and C-Series are AFF storage arrays that deliver high performance, scalability, and simplified data management for a wide range of workloads. They are designed for organizations that need to improve the performance and agility of their applications, while also reducing costs and complexity.

    NetApp A-Series and C-Series feature a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

    AFF A-Series all-flash systems deliver industry-leading performance, density, scalability, security, and network connectivity.

    AFF C-Series systems are suited for large-capacity deployment as an affordable way to modernize your data center to all flash and also connect to the cloud.

    NetApp AFF Benefits

    • Speed up your critical applications with lightning-fast end-to-end NVMe enterprise all-flash arrays.
    • Increase Performance: AFF A-Series systems deliver industry-leading performance proven by SPC-1 and SPEC SFS industry benchmarks, making them ideal for demanding, highly transactional applications such as Oracle, Microsoft SQL Server, MongoDB databases, VDI, and server virtualization.
    • Save up to 95% of rack space and up to 85% of power and cooling cost over hybrid flash storage.
    • Reduce cost with guaranteed storage efficiency.
    • Realize even greater savings by tiering cold data to the cloud easily.
    • Simplify Operations on premises or in the cloud: Eliminate fragmented and redundant toolsets and combine visibility and manageability of storage instances with data services in a unified control plane across the hybrid cloud.

    NetApp AFF Features

    • Expand capacity with nondisruptive scaling in a cluster without silos or data migration.
    • Manage data with the ultimate flexibility of unified support across different storage media and protocols, on premises or in the cloud.
    • Scale performance with technology innovations of NVMe/FC and NVMe/TCP connectivity.
    • Safeguard your data with best-in-class data security, ransomware protection, multifactor admin access, secure multitenant shared storage, and in-flight and at-rest encryption.
    • Simplify backup and recovery with built-in application-consistent data protection.
    • Achieve business continuity and fast disaster recovery with zero data loss and zero downtime.
    • Scale out to 24 nodes, 367PB of effective capacity, and 4 million IOPS non-disruptively.

    Reviews from Real Users

    NetApp AFF stands out among its competitors for a number of reasons. Two major ones are its high performance and simplicity. PeerSpot users take note of the advantages of these features in their reviews:

    PeerSpot user and Storage Administrator, Daniel Rúnar Friðþjófsson, comments “AFF has helped to simplify our infrastructure, while still getting very high performance for our business-critical applications. Having all these things working well on one solution is really good. We run this as the backbone for both Hyper-V and VMware as well as an archive location for Rubrik. So, it is great having one solution that can do it all.

    Because of the ease of it all, you have a highly tunable, high-performance storage system that alleviates a lot of problems. With its ease of management, you can quickly get your work done and go onto the next thing on your list.”

    Additionally, Mohan Reddy, Sr. Technology Architect at a Pharma/Biotech company comments on how “NetApp's ONTAP data management software has also made tasks simpler for us. There's no question about that. It has helped us run operations very quickly, saving us a lot of time. Before ONTAP, we used to spend a long time doing regular operations, but with the latest version of the tool, our day-to-day operations are much quicker and easier.”

    Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.

    Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that  prevents data loss.

    Benefits of Pure Storage FlashArray

    Some of the benefits of using Pure Storage FlashArray include:

    • A much higher level of speed than similar pieces of technology. Pure Storage FlashArray maximizes the speed at which data can be transferred while at the same time minimizing system latencies that might slow the transfer down. Additionally, it offers users quick memory read and data access speeds.

    • A higher bang for your buck in terms of the storage capabilities you get for the money you pay. They are smaller in size than more standard storage technologies, but they offer flash memory, which enables users to store larger amounts of data than the current standard.

    Reviews from Real Users

    Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution. 

    PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."

    PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    DreamWorks Animation, FICO, Yahoo! Japan
    Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
    Top Industries
    REVIEWERS
    Computer Software Company24%
    Financial Services Firm19%
    Comms Service Provider14%
    Manufacturing Company14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government6%
    REVIEWERS
    Healthcare Company15%
    Financial Services Firm11%
    Computer Software Company10%
    Energy/Utilities Company8%
    VISITORS READING REVIEWS
    Educational Organization60%
    Computer Software Company7%
    Manufacturing Company6%
    Financial Services Firm4%
    REVIEWERS
    Financial Services Firm19%
    Healthcare Company12%
    Manufacturing Company10%
    Computer Software Company8%
    VISITORS READING REVIEWS
    Educational Organization31%
    Computer Software Company12%
    Manufacturing Company8%
    Financial Services Firm8%
    Company Size
    REVIEWERS
    Small Business39%
    Midsize Enterprise26%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise61%
    REVIEWERS
    Small Business12%
    Midsize Enterprise14%
    Large Enterprise73%
    VISITORS READING REVIEWS
    Small Business9%
    Midsize Enterprise65%
    Large Enterprise25%
    REVIEWERS
    Small Business27%
    Midsize Enterprise16%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise40%
    Large Enterprise42%
    Buyer's Guide
    NetApp AFF vs. Pure Storage FlashArray
    March 2024
    Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashArray and other solutions. Updated: March 2024.
    768,740 professionals have used our research since 2012.

    NetApp AFF is ranked 2nd in All-Flash Storage with 280 reviews while Pure Storage FlashArray is ranked 3rd in All-Flash Storage with 174 reviews. NetApp AFF is rated 9.0, while Pure Storage FlashArray is rated 9.2. The top reviewer of NetApp AFF writes "Since switching, our clients have reported improved performance and reduced latency". On the other hand, the top reviewer of Pure Storage FlashArray writes "Effective provisioning, helpful support, and reliable". NetApp AFF is most compared with Dell PowerStore, Dell Unity XT, Lenovo ThinkSystem DM Series, VMware vSAN and NetApp FAS Series, whereas Pure Storage FlashArray is most compared with Dell PowerStore, HPE Nimble Storage, IBM FlashSystem, VMware vSAN and Dell Unity XT. See our NetApp AFF vs. Pure Storage FlashArray report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.