Head of the Business Applications Department at a media company with 201-500 employees
Real User
2021-12-27T19:30:44Z
Dec 27, 2021
We are involved in entertainment. We offer our clients many brands, some of which are connected with media and radio. As publishers, we offer our customers a host of publishing subscriptions and employ the solution, email and SMS campaigns, pop-ups, web push and various other channels to sell these.
Marketing automation solutions are designed to streamline your marketing efforts, allowing you to automate repetitive tasks and focus on the creative aspects of your campaigns.
We use the solution for digital marketing, especially for email marketing. We have B2B as well as B2C customers.
We use the solution for marketing through email. The solution is deployed on the Oracle cloud.
We are involved in entertainment. We offer our clients many brands, some of which are connected with media and radio. As publishers, we offer our customers a host of publishing subscriptions and employ the solution, email and SMS campaigns, pop-ups, web push and various other channels to sell these.
We mainly use Oracle Eloqua for marketing, creation of assets, tracking, and reporting.
Marketing: email sending, the creation of segments, tracking, analysis, landing page development, and reporting.