We performed a comparison between Adobe Campaign and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management."Analytics was a good part of Adobe Campaign."
"The most valuable feature is the scoring."
"The product has been stable."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"I like that the solution is flexible."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature of this solution is Smart Campaigns."
"The smart campaign looks quite interesting and useful."
"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Revenue management, attribution, and ABM can all be improved."
"It could be more scalable."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
Adobe Campaign is ranked 7th in Marketing Management with 1 review while Marketo is ranked 5th in Marketing Management with 22 reviews. Adobe Campaign is rated 7.0, while Marketo is rated 8.4. The top reviewer of Adobe Campaign writes "Though it is good for the analytics part, it needs to be made less complex for users". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Adobe Campaign is most compared with Microsoft Dynamics CRM, Salesforce Marketing Cloud, Google Campaign Manager, Amazon Pinpoint and HCL Campaign, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.