We performed a comparison between Marketo and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The most valuable features are the Marketo emails, both sending and tracking."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The product has been stable."
"Pardot's most valuable feature is its B2B marketing capabilities."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"The product is stable."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"The most valuable feature is the customization of the solution."
"Campaign tracking is a valuable feature."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"Marketo should give more power to the users for data manipulation."
"It could be more scalable."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"Revenue management, attribution, and ABM can all be improved."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"Lacks sufficient free custom fields."
"The solution is quite expensive, at least, for smaller teams."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"Needs to improve list building."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Technical support has been quick and helpful every time."
"The user interface could be made more intuitive and user-friendly."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
Marketo is ranked 4th in Marketing Automation with 22 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. Marketo is rated 8.4, while Pardot is rated 7.8. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Pardot is most compared with Oracle Eloqua, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub. See our Marketo vs. Pardot report.
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