We performed a comparison between HubSpot Marketing Hub and Oracle Eloqua based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"The product has the most valuable enterprise features."
"HubSpot Marketing Hub has kept me updated with alerts."
"As a CRM tool, it looks good."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"The solution is stable."
"The initial setup was straightforward."
"The ease of maintenance is the most valuable feature."
"It is a user-friendly product."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"Lead scoring has helped with the process of qualifying leads."
"There are issues with the consistency of notifications."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The way the staff uses the system sometimes leads to processes not being followed."
"An expensive solution."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"They're not the cheapest."
"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution could improve by having a more user-friendly interface."
"This product hasn't kept up to date on features."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The product's initial setup process could be better."
"The solution does not have a good database architecture."
"Reporting is very clunky and not user friendly."
"The cost of the solution has room for improvement."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews. HubSpot Marketing Hub is rated 8.2, while Oracle Eloqua is rated 8.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, IBM Watson Campaign Automation, Zeta Marketing Platform and Iterable, whereas Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, Pardot, Oracle CRM and Zift Solutions. See our HubSpot Marketing Hub vs. Oracle Eloqua report.
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