We performed a comparison between Salesforce Marketing Cloud and SAP CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Marketing Cloud has improved our productivity and our team enjoy using it."
"Email automation is most valuable."
"The most valuable part of the solution are the selling features."
"We use this solution for reporting, pipeline generation, and forecasting."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"Offers many great features and is intuitive."
"The solution is user-friendly."
"Salesforce allows for the integration of different data sources."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"SAP CRM is very fast, providing accurate information and good results."
"The platform is highly scalable."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"It provides innovative ideas for implementation."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"It was comfortable setting up the tool."
"We like that this solution has made our whole accounting function paperless."
"The pricing is a bit high."
"The cost is always a concern for anyone using a SaaS product."
"User management could be better."
"The UA could be better designed for a mobile connection."
"An additional feature needed would be better capacity for personalization."
"This solution could be more user-friendly."
"Managing large volumes of data takes too long."
"The product could use a little bit of BI in the sense of rule-based building."
"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."
"The product's pricing could be better."
"There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews while SAP CRM is ranked 4th in Marketing Management with 40 reviews. Salesforce Marketing Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM and Oracle CRM. See our SAP CRM vs. Salesforce Marketing Cloud report.
See our list of best Marketing Management vendors.
We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.