We performed a comparison between SAP CRM and SAS Marketing Automation based on real PeerSpot user reviews.
Find out what your peers are saying about Microsoft, Salesforce, monday.com and others in CRM."SAP CRM's most valuable at a branch level."
"The most valuable feature for me is the flexibility to consolidate the products."
"The primary use case for us is lead creation and data management."
"SAP CRM integrates well with SAP ERP which is useful."
"We get very good support from SAP."
"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
"The stability is good."
"The platform is highly scalable."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"There is no scope for integration because SAP does not allow any personal integration."
"The navigation must be improved."
"The interface could be improved."
"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."
"They should improve the design to make it more appealing to users."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
SAP CRM is ranked 4th in CRM with 40 reviews while SAS Marketing Automation is ranked 9th in Marketing Automation with 2 reviews. SAP CRM is rated 7.6, while SAS Marketing Automation is rated 7.6. The top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and BrandMuscle, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud.
We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
