We compared HootSuite and Salesforce Marketing Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: HootSuite is praised for its scheduling capabilities, analytics, and collaboration features. Salesforce Marketing Cloud is highly regarded for its extensive range of capabilities, including CRM, automation, and seamless data source integration. Users also praised its Journey Builder feature, reporting, and dashboards.
Room for Improvement: HootSuite users say it has a cluttered interface, and some complained of slow performance. Others noted integration difficulties and a buggy mobile app. Salesforce Marketing Cloud could improve its readiness for CDP solutions and template organization. Reviewers also want more personalization options and a more user-friendly mobile app.
Service and Support: HootSuite users lauded the solution’s support for its helpful responses and comprehensive knowledge base. However, some reported occasional delays. Salesforce Marketing Cloud's customer service has faced challenges in terms of accessibility and response time.
Ease of Deployment: Users say HootSuite is simple to implement, and the deployment instructions are clear. Hootsuite support offered valuable assistance throughout the process. Salesforce Marketing Cloud's initial setup can be complex and may require additional fees or assistance.
Pricing: Users provided limited information about HootSuite's pricing. The cost of Salesforce Marketing Cloud can differ based on the product's complexity and specific needs, but the solution is typically considered to be in the medium-to-high price range.
ROI: Reviews provided no feedback on HootSuite’s ROI. Salesforce Marketing Cloud users have found it to be an effective solution in terms of return on investment.
Comparison Results: HootSuite is praised for its user-friendly interface, easy setup, and helpful customer support. Users appreciate its scheduling capabilities, analytics tools, and team collaboration features. At the same time, some users have reported occasional scheduling glitches, a complex analytics interface, and a steep learning curve for collaboration. Salesforce Marketing Cloud is highly regarded for its extensive features, CRM capabilities, and user-friendly interface. However, many users are dissatisfied with the solution’s high cost and requested more personalization options.
"The main improvement HootSuite offers is allowing my organization to run social media campaigns."
"HootSuite has an AI engine to suggest trending topics related to our business. The engine works really well and comes up with excellent suggestions for more posts."
"It has a social media presence outside of the hours people are able to devote to an organization."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"It is straightforward to set up."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"It makes it easy for a business to use any module based on their preference."
"The most valuable part of the solution are the selling features."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Last I checked, you can't schedule Twitter threads where each tweet is a reply to a previous tweet."
"The company should reduce the pricing to make it easier for companies to deploy to larger social teams."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"It should contain artificial intelligence, in my opinion."
"Technical support is good but could be faster, maybe more knowledgeable, and more customer friendly."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"The cost is always a concern for anyone using a SaaS product."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
HootSuite is ranked 3rd in Social CRM with 5 reviews while Salesforce Marketing Cloud is ranked 1st in Social CRM with 52 reviews. HootSuite is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of HootSuite writes "Good customization and social media management with helpful AI capabilities". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". HootSuite is most compared with Sprinklr, Brandwatch and Sprout Social, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud. See our HootSuite vs. Salesforce Marketing Cloud report.
See our list of best Social CRM vendors and best Social Media Management Solutions vendors.
We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.