We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The ease of maintenance is the most valuable feature."
"The initial setup was straightforward."
"The solution is good for B2B email marketing."
"The solution is stable."
"Lead scoring has helped with the process of qualifying leads."
"It provides good support for really large databases."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"This is a very powerful and scalable solution."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"It makes it easy for a business to use any module based on their preference."
"The most valuable part of the solution are the selling features."
"Salesforce is constantly evolving and have a good release cycle."
"It is very easy to use from a marketing standpoint."
"The Journey and CloudPages and automation are all great."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"This product hasn't kept up to date on features."
"The product's initial setup process could be better."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The cost of the solution has room for improvement."
"Reporting is very clunky and not user friendly."
"The reporting features should be improved."
"The solution should consider adding functionality related to event listening, such as webhooks."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The data extension tools are not very user-friendly."
"The UA could be better designed for a mobile connection."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"This solution could be more user-friendly."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.