We performed a comparison between Marketing Creatio and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable feature is the scoring."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"I like that the solution is flexible."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature of this solution is Smart Campaigns."
"The smart campaign looks quite interesting and useful."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"It could be more scalable."
"Revenue management, attribution, and ABM can all be improved."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"Marketo should give more power to the users for data manipulation."
Earn 20 points
Marketing Creatio is ranked 15th in Marketing Management while Marketo is ranked 5th in Marketing Management with 22 reviews. Marketing Creatio is rated 9.0, while Marketo is rated 8.4. The top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Marketing Creatio is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.
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