We performed a comparison between Marketo and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."
"The most valuable features are the Marketo emails, both sending and tracking."
"The product has been stable."
"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."
"The smart campaign looks quite interesting and useful."
"The most valuable feature is the scoring."
"The most valuable feature of this solution is Smart Campaigns."
"One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without their consent. Firstly, the Marketo Insights system will highlight new customer segments that I should engage with."
"Pardot's most valuable feature is its B2B marketing capabilities."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The product is stable."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The most valuable feature is the customization of the solution."
"The solution can be easily integrated with Salesforce."
"Marketo should give more power to the users for data manipulation."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"Revenue management, attribution, and ABM can all be improved."
"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Lacks sufficient free custom fields."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Technical support has been quick and helpful every time."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"The user interface could be made more intuitive and user-friendly."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Needs to improve list building."
"Pardot must be synced with Salesforce."
Marketo is ranked 3rd in Marketing Automation with 22 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. Marketo is rated 8.4, while Pardot is rated 7.8. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Teradata Customer Interaction Manager, whereas Pardot is most compared with Oracle Eloqua, Salesforce Marketing Cloud and Iterable. See our Marketo vs. Pardot report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
