We performed a comparison between SAP CRM and SAS Marketing Automation based on real PeerSpot user reviews.
Find out what your peers are saying about Microsoft, Salesforce, monday.com and others in CRM."The initial setup of SAP CRM was simple."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"SAP CRM is a scalable solution."
"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
"The primary use case for us is lead creation and data management."
"We get very good support from SAP."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"SAP CRM is very fast, providing accurate information and good results."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"In the future, machine learning and artificial intelligence functionality need to be included."
"The navigation must be improved."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"The interface could be improved."
"There could be some specific configurable options on the UI level to improve visibility."
"The solution is slow."
"They should improve the design to make it more appealing to users."
"In terms of stability, there are some latency issues."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
SAP CRM is ranked 4th in CRM with 40 reviews while SAS Marketing Automation is ranked 9th in Marketing Automation with 2 reviews. SAP CRM is rated 7.6, while SAS Marketing Automation is rated 7.6. The top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and BrandMuscle, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud.
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