Sr Business Intel at WestJet Airlines
Real User
Intuitive and user-friendly UI helps naive users easily click and connect, drag and drop, and build fantastic visualizations
Pros and Cons
  • "It has been the best tool to work with from a self-service point of view."
  • "Licensing and pricing options could be made better so that more users would be able to use it."

What is our primary use case?

This product is for non-technical users who know, or may not know, what they need but would like to automate their processes.

How has it helped my organization?

It has been the best tool to work with from a self-service point of view. The explorer capability in Tableau allows analysts to connect to data sources published on the tableau server, build their own product and customize reports.

What is most valuable?

The extremely intuitive and user-friendly UI helps naive users easily click and connect, drag and drop, and build fantastic visualizations. Of course, the back-end data structure needs to be strong for them to be able to do that, but it saves them a lot of time.

What needs improvement?

Licensing and pricing options could be made better so that more users would be able to use it. The biggest concern any organization has is its budget when trying to implement a new product. Tableau is an extremely powerful tool and hence expensive, but if there was a way to cut down the cost they would end up attracting more users.

Buyer's Guide
Tableau
May 2024
Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: May 2024.
772,679 professionals have used our research since 2012.

For how long have I used the solution?

Seven years.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
PeerSpot user
Director, BI & Analytics at a leisure / travel company with 10,001+ employees
Real User
If you're evaluating Tableau as a potential data visualization solution, consider these points.
Pros and Cons
  • "Visualization attributes: Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive."
  • "Small multiples (a.k.a. Trellis charts) are possible only through very hacky means. Update: Still remains a challenge."

***We've upgraded to 2018.1 So I've updated the Pros and Cons accordingly!"

I've been working between Tableau and Qlikview (depending on use case) and have been jotting down Pros and Cons of each as I come across them.  Many of these, but not all, are centered around some fairly specific UI functionality and limitations that I've come across while trying to deliver on various dashboard solutions.  If you're evaluating Tableau as a potential data visualization solution, some of these points might help with your evaluation, or at least I'm hoping so!  One caveat I will apply to the "Cons" section is some of these may in fact be resolved in the latest version, or may be achieved through some means that I'm just not aware of (though I do generally research pretty extensively before throwing in the towel).  

Pros/Strengths

  • Multi-dimension Graphs, side by side bars
  • Formulas/Calculations are a familiar structure to many  (IF..THEN.. ELSE)
  • Visualization attributes:  Marks – Color, Size, Label, etc.. Easily Accessible and Intuitive
  • Very good Geo/Mapping capabilities
  • Built in Table Calculations (% of Total, Rank, etc..) Update:  Even more intuitive now.  
  • Publish to PDF.  Despite trying to encourage users to interact with the live tool, there seems to always be some need for this. 
  • Story Creation for presentations.  
  • Free Tableau Reader – You can create ‘Packaged Workbooks’ and those with Reader can open the file and manipulate the dashboard.  (No ability to refresh the data)
  • Easy Cube Connection.  Though it can still be quirky and limited relative to using other data sources.  You can't for example, use LOD calculations.  If you plan to use Cubes as a data source, be sure you thoroughly understand the limitations.  
  • Tool Tips (Hovers).  Easy to add all kinds of additional data to hovers.  Update:  The Viz in tooltip feature is fully baked and in certain circumstances, very useful!   
  • Adaptive sizing based on display resolution.  Also something Qlikview does not do - you must develop for particular display size/dimensions.  Update: I've since learned that it generally makes life easier if you still used fixed dimensions for your dashboard.
  • Drag and Drop Hierarchy creation
  • Device Layouts (Mobile, Tablet, etc.).  Update: Rumor has it Tableau is currently working on a better Mobile solution.
  • URL Actions - Allow you to enable workflow between Tableau and other Applications through click-throughs and parameter insertion in URLs.  

Cons

  • Small multiples (a.k.a. Trellis charts) are possible only through very hacky means.  Update:  Still remains a challeng
  • Sparkline Tables are not supported.  There are tutorials on how to accomplish this, but as with small multiples, it is hacky and limited. Update: Still remains a challenge.
  • Heavy data prep needed.  Blending within the tool is clunky and causes performance hits.  Some functions are limited or unavailable when using blended data (e.g. LODs) Update:  Blending has improved but it is still generally a better practice to do all your data prep prior to ingestion.  Tableau Prep now exists to help with this, but it is still very much in its infancy.
  • Sorting on joined data requires hacks.  Update:  Unchanged
  • No easy ‘Clear’ to remove applied filters and/or Exclusions/Keep Only, which makes it sometimes easy to lose sight of how exactly the data has been filtered. Update:  Unchanged
  • Combo charts unavailable without Date dimensions  Update:  Unchanged
  • Dynamic column headers/aliases difficult and hacky.  I find this limitation particularly frustrating.  Example use case:  I have two columns - Current Month, & Previous Month.  As these will always be dynamic, I want them instead to display the actual Month as it changes (e.g. Apr-2016, Mar-2016).  Update:  Very unfortunately Unchanged.  
  • Can’t format a single measure column in a table (e.g. make one bold or conditional format)  Update:  I've heard rumors that this is now easier, but have yet to identify how.
  • Image thumbnails in tables not supported.  In my last two roles this has been a fairly large impediment.  I'm likely not the only one.  Qlikview, SSRS, & Even MS Powerview/PowerBI are able to support this. Update:  Unchanged 
  • Large Table reports with many filters (our case was 14 columns, 300K rows, and about 8 quick filters)   to narrow the data set – Don’t bother!  It will be excruciatingly slow even on the server. Tableau will likely say this is not what it is intended for anyway (it's a Data Viz tool, not a Report tool), which is fair, but sometimes it's necessary as part of a larger solution. Update:  This seems to have improved some though you still run into the limitation of 16 columns.  Rumor has it, this will be done away with in future releases.

  • Any questions, or comments?  All feedback is welcome.
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user952008 - PeerSpot reviewer
it_user952008SEO Executive at a tech services company with 11-50 employees
Real User

Starting from the fundamentals such as getting familiarized with Tableau Desktop, connecting to common data sources and building standard charts; you will walk through the nitty-gritty of Tableau such as creating dynamic analytics with parameters, blended data sources, and advanced calculations. onlineitguru.com

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Buyer's Guide
Tableau
May 2024
Learn what your peers think about Tableau. Get advice and tips from experienced pros sharing their opinions. Updated: May 2024.
772,679 professionals have used our research since 2012.
it_user338343 - PeerSpot reviewer
Advisor at a retailer with 501-1,000 employees
Real User
Provides Dynamic Adjustments Of Measures And Dimensions And GUI Makes It More User-Friendly

What is most valuable?

Tableau is one of the most intelligent and dynamic visualization tools I have worked with. It provides dynamic adjustments of measures and dimensions. The reason this is useful is that it gives a business user multiple dimensions of data to look through. From these you can infer interesting business operation data characteristics.

How has it helped my organization?

Operational improvements have resulted from the efficient creation of ad hoc data visualizations in a timely manner.

What needs improvement?

The key feature of Tableau that has room for improvement is its performance with structured and unstructured data. I'm not sure I would suggest that Tableau go for a hardware oriented solution for this. Nevertheless, that would not be a bad approach to enhance the product and align with current marketing trends and its competitors.

For how long have I used the solution?

Three years.

What do I think about the stability of the solution?

There were few issues with the stability of the product when there were features such as built-in data processing using TDE (Tableau Data Engine).

What do I think about the scalability of the solution?

Not a lot here. Pretty scalable.

How are customer service and technical support?

I would rate it as between very good and excellent.

Which solution did I use previously and why did I switch?

Yes, we used MicroStrategy in the past. One of the reasons for the switch was to have more ad hoc data visualization and a more user-friendly tool for business; one which involved less coding and more GUI work.

How was the initial setup?

The initial setup was not so straightforward. We had minor issues installing it across the enterprise, due to diverse technology in different business units. But none were actual showstoppers.

What's my experience with pricing, setup cost, and licensing?

The pricing and licensing are generally high with Tableau. I thoroughly encourage their recent initiative of going to a “Tableau as a Service” business model, which aligns well with enterprises and also small and medium sized organizations. It even works for individuals who would like to learn Tableau and its core strengths.

Which other solutions did I evaluate?

We did evaluate QlikView. We actually have both in place, for various reasons.

What other advice do I have?

The key point is if you would like to have faster, ad hoc and quick data visualizations, I would strongly recommend Tableau. But for enterprise-wide deployment and migration across different environments, I would say Tableau has room to improve further.

Disclosure: My company has a business relationship with this vendor other than being a customer:
PeerSpot user
it_user72435 - PeerSpot reviewer
Solution Architect at a healthcare company with 1,001-5,000 employees
Real User
Excellent for visually exploring data with unknown questions.

What is most valuable?

Ease of use, polished visualizations, all data elements are treated as discrete, the story-telling feature, self-service, excellent for visually exploring data with unknown questions.

How has it helped my organization?

Tableau is used in our Platform-as-a-Service offering for data visualization/exploration, seeking to retire a larger BI platform using it, good customer adoption/feedback.

What needs improvement?

Metadata/reuse, performance/scalability at high data volumes + high user concurrency, disparity between desktop vs. web versions – need to address enterprise requirements in general.

For how long have I used the solution?

I have used Tableau for two years.

What was my experience with deployment of the solution?

No issues with deployments/stability.

What do I think about the scalability of the solution?

It does not perform well when you cross into TBs+ of data and thousands of users.

How are customer service and technical support?

Technical support is very good.

Which solution did I use previously and why did I switch?

For our PaaS data discovery needs at the time, we reviewed MicroStrategy 9.4 Visual Insight, which was not up to the capabilities/ease of use that Tableau had at the time.

How was the initial setup?

Initial setup was straightforward, it is not a complex system to install.

What about the implementation team?

We implemented it in-house, limited to no need for external assistance.

What was our ROI?

The ROI is unknown.

What's my experience with pricing, setup cost, and licensing?

Licensing costs continue to increase in Tableau and in QlikView, which we also use, forcing us at some point to consider consolidating to one and/or turning some existing/owned MicroStrategy licensing inward to replace, if the upward pricing trend continues.

What other advice do I have?

Pick the right tool for the job/consumers of the products. There is not a single product that can cover all personas/use cases well or there would be only one product out there commanding the world – and there’s simply not just one. Tableau is great if the targeted users want highly polished visualizations of the data and from an exploration use case, the question(s) for the data are unknown.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user403101 - PeerSpot reviewer
BI Analyst at a healthcare company with 1,001-5,000 employees
Real User
Source-to-destination mapping identified opportunities for service quality improvements.

What is most valuable?

Ease of use (including frequently used calculations), drag and drop and interactive data visualization are the most valuable features of the product to me.

How has it helped my organization?

  • Helped organization to identify the best time to roll out the campaign for summer cruise booking.
  • Measured health plan product performance to identify health plan product(s) where organization is losing or making money.
  • Source-to-destination mapping for health plan members to determine how far members travel to their primary care physician’s office from their residence to identify opportunities for service quality improvements.

What needs improvement?

We need a Tableau connector to connect to other BI tools like SAP BusinessObjects.

For how long have I used the solution?

I have been using this product for over three years.

What was my experience with deployment of the solution?

So far, I have never encountered any issues with deployment or stability. I do feel slowness rarely when I try to get data directly by connecting to Teradata database using SQL Query.

How are customer service and technical support?

Technical support is excellent.

Which solution did I use previously and why did I switch?

I did a POC with Tableau for my current organization and compared this tool with other BI tools.

I recommended Tableau for the following reasons: truly mature product, price-performance balance, ease of use, lot of flexibilities in regrouping the data on the fly, most of the frequently used calculations are built-in and very easy to use - unlike some other BI tools, which are quite clumsy - and for best interactive data visualization capabilities. Most importantly, a non-IT person can develop a simple dashboard without any IT help.

How was the initial setup?

Initial setup was very straightforward.

What about the implementation team?

I installed the Tableau desktop on my computer. Tableau servers are installed by our internal admins. It’s an easy installation and doesn’t need the vendor’s help.

Sometimes admin gets overwhelmed after Tableau is rolled out in the organization as users get up to the speed in a very short period of time, because of how easy it is to use the tool. Therefore, system access and resource planning should be done and properly planned ahead of time.

What other advice do I have?

People should be aware of the fact that Tableau doesn’t have a semantic layer. It takes a good amount of time to prepare the dataset / data structure. Once the dataset is ready, the data visualization part doesn’t take much time, even for a fairly complex dashboard, because the tool is very intuitive and easy to use.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user357120 - PeerSpot reviewer
Management Consultant at a consultancy with 5,001-10,000 employees
Real User
It provides the ability to analyze data patterns in more visual dimensions than are possible in Excel.

Valuable Features:

The ability to analyze data patterns in more visual dimensions (size, shape, color) than are realistically possible in Excel is the functionality most valuable to me.

Room for Improvement:

Calculated fields are relatively simple and may leave a user wanting. Joining between multiple datasets also needs to be improved. (I heard this is an improvement that will be made with the version 10 release this summer.) Source data formatting requirements are a little particular, and reloading for new users can get repetitive.

Use of Solution:

I am a management consultant, and I have used this solution for multiple clients over the last two years.

Customer Service:

I never had to use customer service.

Initial Setup:

Initial setup was extremely easy; when downloading the trial version or purchasing, just accept the defaults. There aren’t many ways you can screw this up.

ROI:

I’d suggest taking the following steps:

  1. Define what you want to get out of the tool. (People don’t always need these types of solutions, and this becomes evident once they actually get in there with the data they have.)
  2. Make sure you have the existing data needed.
  3. Download a trial version and play with the software and develop prototype dashboards and analysis
  4. If you actually have a recurring need, then I’d look at purchasing Tableau desktop. If the need for use and analysis extends to many across the organization, Tableau Server could be your best option.

Other Solutions Considered:

I also evaluated Qlik and Spotfire, but found Tableau to be more intuitive and visually appealing.

Other Advice:

This product is the best visualization solution on the market. My rating is based on ease of use, visual appeal and additional functionality over Excel.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
PeerSpot user
VP, Business Insights at a tech services company with 51-200 employees
Consultant
It can produce easily readable cross tabs and paretos on-the-fly.

Valuable Features

The best features of Tableau include:

  • Freedom of connection: Its ability to connect to practically any database. There is no need to go through cryptic ODBC or other driver setup procedures.
  • Freedom of exploration: The ease one can explore a data table. With simple drag and drop, you can produce easily readable cross tabs and paretos on-the-fly to learn everything you need to know about an unfamiliar table.
  • Freedom of expression: You can pretty much build any type of analytic structure you need to analyze your data.
  • Built-in visual best practices: Interfaces are clean and simple. You have to work hard to produce an ugly chart in Tableau.

Improvements to My Organization

With the ease of using Tableau, I am able to set up basic analytic structures in the meta data (dims and measures) with some starter chart types, then turn over to analysts who can then ask all the detailed questions of the data on their own without having to come back to me for every minor change.

Room for Improvement

  • They still need to improve advanced query functions. Level of detail and table calcs have improved but still are difficult to use, especially when working with large data sets.
  • The custom query editor has lots of room for improvement. If Tableau can add features and functionality here, it would be easier to work with the database in one environment, instead of having to open another query editor to develop custom queries for advanced analytics.
  • The formatting interface is the one area that has lots of room for improvement, as well as the ability to be more precise in formatting. At the moment, it is much more of an all-or-none proposition.
  • More integrated statistical functions.

Use of Solution

I have used it since 2009, Tableau 5.

Deployment Issues

I have not encountered any deployment, stability or scalability issues. Although I do run into performance issues with Tableau server from time to time, it is not always easy to identify the root cause.

Customer Service and Technical Support

I have had so little need to use customer support, I can’t really rate them. Nonetheless, the few times when I have called, the level of understanding of complex data issues at the first few levels of support seems to be on the light side.

Initial Setup

For the desktop edition, initial setup couldn’t be simpler. For the server edition, it is a bit more involved but that is to be expected.

Implementation Team

It was implemented in house. For the server edition, an experienced server admin would definitely make the final install better.

Pricing, Setup Cost and Licensing

My clients find the price tag for the desktop edition high, so they typically try to use the server/interactor edition, which for an analyst just doesn’t provide enough functionality to get the job done. Hopefully, as Tableau builds scale, they will be able to bring the price of the desktop edition down and get on more desktops, like Excel.

Other Solutions Considered

I have evaluated other competitive tools but in the end, my clients have always gone with Tableau.

Other Advice

The Tableau on-demand learning resources are fantastic to help a new user get going. There is a robust user community that is very generous with their time and knowledge to help you get through the learning curve.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user339261 - PeerSpot reviewer
it_user339261IT Admin at a tech company with 501-1,000 employees
Vendor

Great Review for Decision Makers.

See all 2 comments
Managing Partner at a tech services company with 51-200 employees
Real User
Top 5
Scalable product with a valuable user-interface
Pros and Cons
  • "The product offers an intuitive user interface, detailed screens and widgets, and the absence of data limitations"
  • "Tableau's data modeling, mining, and AI library features need improvement."

What is our primary use case?

Our customer uses Tableau for visual dashboard features.

What is most valuable?

The product offers an intuitive user interface, detailed screens and widgets, and the absence of data limitations. Its primary strength lies in visual analytics, allowing users to analyze data with visual compliance.

What needs improvement?

Tableau's data modeling, mining, and AI library features need improvement.

For how long have I used the solution?

We have been using Tableau for five or six years.

What do I think about the stability of the solution?

The platform's cloud version is stable and has no CPU or RAM limitations. The dashboards work fast. In the case of an on-premise site, the stability is based on the hardware capacity.

What do I think about the scalability of the solution?

The product is scalable. We have 50 users for it in our environment.

How was the initial setup?

The initial setup is straightforward. It can be deployed in the cloud and on-premises as well. For successful implementation, one must ensure well-designed data regarding KPIs, data strategy, etc., if one has an in-depth understanding of easy deployment. One needs to log in and select the model for cloud implementation. Preparing a Tableau server environment for the project site takes around two days. It is a self-oriented structure and doesn't require any manual adjustment. It is easy to maintain and involves giving a few commands. However, one must update the product to avoid compatibility issues with Windows and Linux.

What was our ROI?

The product generates a value for investment.

What's my experience with pricing, setup cost, and licensing?

Tableau has reasonable pricing similar to Power BI. It doesn't have any hidden costs.

Which other solutions did I evaluate?

Tableau has a good interface, is easy to deploy, and can be integrated with different AI systems. Compared to other vendors like SAP, the product's data layers need enhancement. Additionally, it could directly connect to cloud services similar to Power BI.

What other advice do I have?

I rate Tableau a nine out of ten. I advise others to help from experienced consultant teams and trusted vendors for implementation. Another piece of advice is to begin small by downloading Tableau Desktop, testing it with your data, and familiarizing yourself with its logic. They can increase their knowledge with online training sources published on the product's website. It is free to access.
Disclosure: My company has a business relationship with this vendor other than being a customer: Partner
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Buyer's Guide
Download our free Tableau Report and get advice and tips from experienced pros sharing their opinions.
Updated: May 2024
Buyer's Guide
Download our free Tableau Report and get advice and tips from experienced pros sharing their opinions.