We performed a comparison between HubSpot Marketing Hub and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The product has the most valuable enterprise features."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"We are now able to manage and measure content (blogs, CTAs, and landing pages)."
"HubSpot is a very helpful solution."
"Marketing Hub does an incredible job of tracking and updating client records. The reporting has been enhanced, so you can do just about any type of reporting with it and export to Excel if necessary. They just came out with a considerable upgrade a few months ago, which really helped on the reporting side."
"There are customizable templates and we can easily make the templates more dynamic."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"Ease of editing and creating templates after initial development with the Design Manager."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"Pardot's most valuable feature is its B2B marketing capabilities."
"It has made email marketing quicker and easier."
"The product is stable."
"The solution can be easily integrated with Salesforce."
"The most valuable feature is the customization of the solution."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The solution is not recommended for launching investment."
"An expensive solution."
"The way the staff uses the system sometimes leads to processes not being followed."
"There are issues with the consistency of notifications."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"The solution does not enable one to know with certainty if another opened an email he had sent."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"Technical support has been quick and helpful every time."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Lacks sufficient free custom fields."
"The solution is quite expensive, at least, for smaller teams."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"For new people, the installation of the tool can be difficult."
"Needs to improve list building."
"The user interface could be made more intuitive and user-friendly."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. HubSpot Marketing Hub is rated 8.2, while Pardot is rated 7.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, Zeta Marketing Platform and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud and Iterable. See our HubSpot Marketing Hub vs. Pardot report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.