We performed a comparison between Oracle Eloqua and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It provides good support for really large databases."
"The initial setup was straightforward."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"Lead scoring has helped with the process of qualifying leads."
"The solution is stable."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The solution is good for B2B email marketing."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"The most valuable feature is the customization of the solution."
"It's easy to create email templates and landing pages."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"It has made email marketing quicker and easier."
"The solution can be easily integrated with Salesforce."
"The product is stable."
"This product hasn't kept up to date on features."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The solution does not have a good database architecture."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The solution could improve by having a more user-friendly interface."
"The cost of the solution has room for improvement."
"The reporting features should be improved."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"Technical support has been quick and helpful every time."
"Pardot must be synced with Salesforce."
"The solution lacks integration with Instagram, which is our top problem with the product."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Needs to improve list building."
"The solution is quite expensive, at least, for smaller teams."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Lacks sufficient free custom fields."
Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews while Pardot is ranked 6th in Marketing Automation with 11 reviews. Oracle Eloqua is rated 8.8, while Pardot is rated 7.8. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Pardot is most compared with Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub. See our Oracle Eloqua vs. Pardot report.
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