We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"It's easy to create email templates and landing pages."
"It has made email marketing quicker and easier."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"The most valuable feature is the customization of the solution."
"Campaign tracking is a valuable feature."
"It makes it easy for a business to use any module based on their preference."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"We haven't had any issues with integration."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"We have found the solution to be scalable."
"Salesforce allows for the integration of different data sources."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Lacks sufficient free custom fields."
"For new people, the installation of the tool can be difficult."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"The solution lacks integration with Instagram, which is our top problem with the product."
"The solution is quite expensive, at least, for smaller teams."
"Pardot must be synced with Salesforce."
"Technical support has been quick and helpful every time."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"Marketing Cloud's forecasting could be improved."
"Clarity around new features could be improved when they are released."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"Salesforce could benefit by implementing further integration with more platforms."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"It should contain artificial intelligence, in my opinion."
Pardot is ranked 6th in Marketing Automation with 11 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Pardot is most compared with Oracle Eloqua, Marketo, Iterable and HubSpot Marketing Hub, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Sprinklr. See our Pardot vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
