We compared Salesforce Sales Cloud and SAP CRM across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:
Features: Salesforce Sales Cloud users have lauded the solution’s open API and ability to track sales opportunities. SAP CRM is valued for its customization options, lead management capabilities, integration features, and native integration with SAP ERP.
Room for Improvement: Salesforce Sales Cloud could improve its integration with third-party systems and reporting. SAP CRM needs improvements in its mobile interface, data visibility, and integration.
Service and Support: Salesforce’s customer service is considered excellent, and users praised its prompt and knowledgeable team. SAP CRM's customer service and support have received mixed feedback. SAP CRM's customer service and support have received mixed feedback.
Ease of Deployment: Salesforce Sales Cloud's initial setup can be complex and time-consuming, potentially lasting for months or even years. However, users can speed up the process with external tools. The setup process for SAP CRM can be complicated and time-consuming, requiring customization and a specialized team.
Pricing: Salesforce Sales Cloud is considered pricey. Salesforce Sales Cloud has additional costs for implementation and add-ons. SAP CRM is seen as expensive, and some users have said it isn’t worth the money.
ROI: Salesforce Sales Cloud has shown a positive return on investment by enabling automation, improving productivity, and saving time. Some reviewers have reported that they realized an ROI from SAP CRM within three to five years.
Comparison Results: Salesforce Sales Cloud is a user-friendly platform praised for its extensive feature set and customization options. At the same time, customers have complained that Salesforce’s licensing costs are too high and reporting capabilities are limited. SAP CRM is commended for its integration with SAP ERP, but the solution is considered costly and hard to deploy.
"We use workflows for sales flows and various automation, such as assignment rules and validations provided by Salesforce. When out-of-the-box solutions aren't enough, we delve into coding, utilizing synchronous and asynchronous methods. Additionally, we employ tools like lightning components."
"I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device."
"You can capture all the contacts that relate to an account or business, including personal details."
"I find the forecasting the most valuable feature. It's valuable because there are two types of forecasting, customizable and collaborative forecasting."
"When it comes to the lead management process, we track and evaluate the different stages and the challenges in each stage. It's so that the entire team has visibility of what's going on with each individual lead."
"The tracking and monitoring of daily activities within each account is the most valuable aspect of Salesforce Sales Cloud. It allows for staying informed about ongoing activities, ensuring comprehensive visibility into the progress made within each account on a regular basis. Additionally, the plugins that are available, such as ZoolInfo are useful."
"The features of Sales Cloud most useful for testing and running email campaigns are highly valuable."
"The development cost, maintenance cost, everything will be drastically reduced - unlike traditional infrastructure where we maintain everything on our own."
"We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
"SAP is very easy to use."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"The most valuable feature is lead management and integration."
"SAP CRM's most valuable at a branch level."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"The solution is secure. However, they could always improve on security."
"I don't like the way parent-child relationships work in transactions between records in Salesforce Sales Cloud. NetSuite is a little bit more user-friendly in that sense. Salesforce Sales Cloud requires that you build everything from scratch. I don't like that. It leaves a lot of thinking and solutions to the consultants and the process is more prone to errors."
"Sales Cloud could improve in areas such as AI integration, particularly for templates."
"Salesforce is a powerful tool and you need specialists to create or to develop new functionalities. It is a difficult platform to learn to manage and you need years to know the whole product."
"There are things that could be improved with respect to file sharing. There is a limited file size."
"The reporting formats could be better."
"Auto clean for duplicate leads, accounts, and contacts needs improving."
"An area for improvement would be the ease of configuration."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"In terms of stability, there are some latency issues."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"SAP must provide a demo system for the customers."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"It was not very stable. It was not a network problem because we were using tools that were not SAP. They were working well. But when I'm running the SAP, it's not working for us."
"The navigation must be improved."
Salesforce Sales Cloud is ranked 2nd in CRM with 101 reviews while SAP CRM is ranked 4th in CRM with 40 reviews. Salesforce Sales Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Sales Cloud writes "Vast, configurable, and offers great ROI". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Salesforce Sales Cloud is most compared with Microsoft Dynamics CRM, Oracle E-Business Suite, SAP ERP, IQVIA Orchestrated Customer Engagement and Vlocity, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Siebel CRM, Oracle CRM, Zoho CRM and monday.com. See our SAP CRM vs. Salesforce Sales Cloud report.
See our list of best CRM vendors.
We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
