HubSpot CRM vs Salesforce Sales Cloud comparison

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HubSpot Logo
1,032 views|652 comparisons
97% willing to recommend
Salesforce Logo
5,747 views|2,790 comparisons
93% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Aug 7, 2023

We compared HubSpot CRM and Salesforce Sales Cloud across several parameters based on our users' reviews. After reading the collected data, you can find our conclusion below:

  • Features: HubSpot CRM is commended for its online content creation features as well as its robust marketing and segmentation capabilities. Salesforce Sales Cloud users have lauded the solution’s open API and ability to track sales opportunities.

  • Room for Improvement: HubSpot CRM could improve its integration, task tracking, and contact management. Salesforce Sales Cloud could improve its integration with third-party systems and reporting.

  • Service and Support: HubSpot CRM received positive feedback for its proactive and helpful support, but some users reported unresolved issues. Salesforce’s customer service is considered excellent, and users praised its prompt and knowledgeable team.

  • Ease of Deployment: HubSpot CRM is considered easy to set up and adapt to companies of varying sizes without difficulty. However, some users say it took a long time. Salesforce Sales Cloud's initial setup can be complex and time-consuming, potentially lasting for months or even years. However, users can speed up the process with external tools.

  • Pricing: HubSpot CRM provides flexible pricing options, but some users noted that it may not be affordable for small businesses. Salesforce Sales Cloud is considered pricey. Salesforce Sales Cloud has additional costs for implementation and add-ons.

  • ROI: HubSpot CRM has helped customers realize an ROI by coordinating revenue streams and ensuring data security.  Salesforce Sales Cloud has shown a positive return on investment by enabling automation, improving productivity, and saving time.

Comparison Results: Users like HubSpot SRM for its marketing features and attentive customer service, but the solution could improve its integration with other solutions and lower its price to make it more affordable for small businesses. Salesforce Sales Cloud is a user-friendly platform praised for its extensive feature set and customization options. At the same time, customers have complained that Salesforce’s licensing costs are too high and reporting capabilities are limited.

To learn more, read our detailed HubSpot CRM vs. Salesforce Sales Cloud Report (Updated: May 2024).
772,679 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"HubSpot CRM has the most reliable and user-friendly options.""I am working in a small company. We have a sales teams that consist of 10 people. HubSpot CRM is scalable and easy to use.""The permission system is great, so you can really decide who gets what permissions.""The reporting is very flexible.""It has nice features and matches our pipeline. Even in the free version, all of the features are available.""The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features.""We get a good overview of where everything is in the pipeline.""HubSpot CRM helps our company to organize and track a high number of leads easily."

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"I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device.""Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios.""I have found Salesforce Sales Cloud to be stable.""I can see activity per customer. I can find out quickly and easily who was the last person I talked to, when it was, and what we were talking about.""It is a very stable solution.""One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well.""The most beneficial aspect of Salesforce Sales Cloud is my development life cycle will have been shortened.""It is a one-stop shop for running anything related to sales. You can do a lot of things."

More Salesforce Sales Cloud Pros →

Cons
"HubSpot CRM could improve in integration with other solutions.""The solution's user interface can be simpler with features that are easy to navigate.""They need better UX or templates to change the mood or the look and feel.""This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules.""Right now, HubSpot CRM fills my needs. The solution is good for marketing, and you can schedule when you want your ads and your emails to be sent out to your clients. You can track your client pipeline, you can see who viewed your messages and who hasn't, etc. I feel that HubSpot CRM is adequate for my need, but if the solution has the functionality of not needing to input your password every single time you log into the platform, then that would make it better. If that could be incorporated into the new version of HubSpot CRM, then the solution would go a long way.""From the perspective of continuous improvements needed in the product, I would want the tool to be able to pull out more information about clients.""HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good.""We wanted to discover a list of clients that spend an average amount with us, and we just don't have that answer at this time. There just aren't enough answers being provided for the questions we have, and that's a real downside."

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"The monitoring is very good, but it could be better.""If they could have convenient APIs into the other parts of the corporation that I wish to share data with, that would be helpful.""CI/CD is the biggest room for improvement. Deployment between environments and configuration.""The licensing price could be cheaper.""In the next release, I would like to see more integration.""When importing from other apps, it gets messy.""The solution's design could be improved.""There are also certain restrictions on the reports in terms of the number of records. Ideally, that should be removed."

More Salesforce Sales Cloud Cons →

Pricing and Cost Advice
  • "HubSpot CRM is affordable."
  • "I do not recall the particulars of the licensing fees."
  • "HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
  • "There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
  • "There is a cost for the solution. However, I am not aware of the price."
  • "Pricing is based on the number of users."
  • "The price of HubSpot CRM is expensive."
  • "The cost of HubSpot CRM is less than the cost of Freshsales."
  • More HubSpot CRM Pricing and Cost Advice →

  • "The subscription is on a monthly basis."
  • "The main issue is the price. Because it's SaaS, you will have to pay on a monthly or yearly basis."
  • "It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."
  • "I have found Salesforce Sales Cloud to be expensive. However, it is the number one CRM solution in the world. It is worth the money."
  • "The main thing is it is costly. Salesforce it is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main thing that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based."
  • "My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money."
  • "Implementation and add-ons may be additional costs."
  • "Being license based, the license varies by type. The pricing is considered average."
  • More Salesforce Sales Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
    Top Answer:The pricing is in a midrange if you line up the marketing tools. It is worth the money.
    Top Answer:I mostly use it for CRM functionalities. I use it for online marketing automation, particularly email marketing.
    Top Answer:The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
    Top Answer:Sales Cloud could improve in areas such as AI integration, particularly for templates.
    Top Answer:Sales Cloud helps me manage and track my sales pipeline effectively. It is a CRM system that integrates with other systems for comprehensive sales management.
    Ranking
    9th
    out of 172 in CRM
    Views
    1,032
    Comparisons
    652
    Reviews
    28
    Average Words per Review
    445
    Rating
    8.1
    3rd
    out of 172 in CRM
    Views
    5,747
    Comparisons
    2,790
    Reviews
    18
    Average Words per Review
    404
    Rating
    8.2
    Comparisons
    Also Known As
    Sales Cloud, SFDC, Salesforce
    Learn More
    Salesforce
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    Overview

    HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

    With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

    Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

    Salesforce Sales Cloud is the most widely used of sales tools and sales automation software, speeding and streamlining all phases of sales from lead management to analytics and forecasting. Thanks to Salesforce Sales Cloud, more than 100,000+ customers and 2 million subscribers worldwide can manage people and processes more effectively, pursue more business in less time, and close more deals.

    Sample Customers
    digimind, easyrecrue, software2, subaru, suzuki
    Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
    Top Industries
    REVIEWERS
    Computer Software Company26%
    Marketing Services Firm11%
    Financial Services Firm11%
    Manufacturing Company11%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Government9%
    Healthcare Company9%
    Financial Services Firm8%
    REVIEWERS
    Computer Software Company30%
    Comms Service Provider10%
    Manufacturing Company6%
    Financial Services Firm6%
    VISITORS READING REVIEWS
    Educational Organization70%
    Computer Software Company5%
    Financial Services Firm3%
    Manufacturing Company2%
    Company Size
    REVIEWERS
    Small Business69%
    Midsize Enterprise12%
    Large Enterprise19%
    VISITORS READING REVIEWS
    Small Business42%
    Midsize Enterprise15%
    Large Enterprise43%
    REVIEWERS
    Small Business46%
    Midsize Enterprise19%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business7%
    Midsize Enterprise72%
    Large Enterprise20%
    Buyer's Guide
    HubSpot CRM vs. Salesforce Sales Cloud
    May 2024
    Find out what your peers are saying about HubSpot CRM vs. Salesforce Sales Cloud and other solutions. Updated: May 2024.
    772,679 professionals have used our research since 2012.

    HubSpot CRM is ranked 9th in CRM with 39 reviews while Salesforce Sales Cloud is ranked 3rd in CRM with 101 reviews. HubSpot CRM is rated 8.2, while Salesforce Sales Cloud is rated 8.4. The top reviewer of HubSpot CRM writes "Flexible, stable and offers comprehensive feature set, including core CRM functionalities like lead management and marketing automation". On the other hand, the top reviewer of Salesforce Sales Cloud writes "Vast, configurable, and offers great ROI". HubSpot CRM is most compared with Attio, Odoo, Acumatica, Bitrix24 and monday.com, whereas Salesforce Sales Cloud is most compared with Microsoft Dynamics CRM, SAP CRM, Oracle E-Business Suite, SAP ERP and IQVIA Orchestrated Customer Engagement. See our HubSpot CRM vs. Salesforce Sales Cloud report.

    See our list of best CRM vendors.

    We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.