We performed a comparison between HubSpot Marketing Hub and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."There are customizable templates and we can easily make the templates more dynamic."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"It's my understanding that the initial setup is a straightforward process."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"Ease of editing and creating templates after initial development with the Design Manager."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"The most valuable features are the reports, overall usability, and ease of use."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"The product is stable."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"The solution can be easily integrated with Salesforce."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"Campaign tracking is a valuable feature."
"The most valuable feature is the customization of the solution."
"It has made email marketing quicker and easier."
"The solution is not recommended for launching investment."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"An expensive solution."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"There are issues with the consistency of notifications."
"There are some issues with HubSpot Marketing Hub with receiving notifications. It was too difficult to understand, and it requires a lot of effort. Configuration could be simplified."
"HubSpot is mainly for enterprise clients and there is a lot of competition. There are better solutions, such as Eloqua and Marketo. This solution needs to improve the analytics for social media monitoring to a level that it can compete with other solutions available in the market. There are some limitations with the features compared to other solutions."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"Technical support has been quick and helpful every time."
"Needs to improve list building."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Pardot must be synced with Salesforce."
"For new people, the installation of the tool can be difficult."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 32 reviews while Pardot is ranked 6th in Marketing Automation with 12 reviews. HubSpot Marketing Hub is rated 8.2, while Pardot is rated 7.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua, Zeta Marketing Platform and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud and Iterable. See our HubSpot Marketing Hub vs. Pardot report.
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