We performed a comparison between Marketing Creatio and Marketo based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, Microsoft, monday.com and others in Marketing Management."The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."
"The product has been stable."
"The most valuable feature is the scoring."
"It's pretty good at handling customization and templates. We can put in different variables, so even someone without coding knowledge can create and develop emails that look good on different browsers."
"The most valuable feature of this solution is Smart Campaigns."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"I like that the solution is flexible."
"The most valuable features are the Marketo emails, both sending and tracking."
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"Segmentation in Marketo is limited to a maximum of 20 segments. Depending on the company's specific needs, these segments can be based on various attributes such as company, industry, or other values. Sometimes, there's a lag when sending data from Marketo to any CRM. It can take around five to fifteen minutes for the report to sync."
"Marketo should give more power to the users for data manipulation."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."
"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."
"It could be more scalable."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Revenue management, attribution, and ABM can all be improved."
Earn 20 points
Marketing Creatio is ranked 15th in Marketing Management while Marketo is ranked 5th in Marketing Management with 22 reviews. Marketing Creatio is rated 9.0, while Marketo is rated 8.4. The top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Marketing Creatio is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Pardot.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
