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Marketo vs SAP Marketing Cloud comparison

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Marketo
Read 22 Marketo reviews
2,879 views|2,281 comparisons
95% willing to recommend
SAP Logo
SAP Marketing Cloud
484 views|452 comparisons
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
May 2024
Executive Summary

We performed a comparison between Marketo and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: May 2024).
Download the complete report
772,679 professionals have used our research since 2012.
Featured Review
MrinalSharma
User-friendly, good fit for mid-scale businesses, gives you smart campaigns, and it also has an engagement map
There are some default integrations available, like GoToWebinar and Zoom for webinar hosting platforms. You can integrate LinkedIn and Facebook, so... Read more →
Use SAP Marketing Cloud?
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • "Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
  • "Marketo is used a lot because it's cheaper and preferred by many firms."
  • "Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
    What do you like most about Marketo?
    Top Answer:One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without… more »
    Read all 9 answers   →
    What needs improvement with Marketo?
    Top Answer:Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited.
    Read all 9 answers   →
    What is your primary use case for Marketo?
    Top Answer:I basically use it for email marketing. I track the performance of campaigns and get customer feedback. It's for sending regular lead nurturing emails as well as promotional emails. We also integrate… more »
    Read all 9 answers   →
    Ask a question

    Earn 20 points

    Ranking
    3rd
    out of 61 in Marketing Automation
    Views
    2,879
    Comparisons
    2,281
    Reviews
    7
    Average Words per Review
    614
    Rating
    8.7
    11th
    out of 61 in Marketing Automation
    Views
    484
    Comparisons
    452
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    SAP Hybris Marketing Cloud
    Learn More
    Adobe
    SAP
    Overview

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

    Sample Customers
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
    Top Industries
    REVIEWERS
    Hospitality Company29%
    Marketing Services Firm29%
    Financial Services Firm14%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm13%
    Manufacturing Company6%
    Healthcare Company6%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Manufacturing Company13%
    Financial Services Firm13%
    Real Estate/Law Firm7%
    Company Size
    REVIEWERS
    Small Business43%
    Midsize Enterprise22%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise9%
    Large Enterprise64%
    Buyer's Guide
    Marketing Automation
    May 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: May 2024.
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    772,679 professionals have used our research since 2012.

    Marketo is ranked 3rd in Marketing Automation with 22 reviews while SAP Marketing Cloud is ranked 11th in Marketing Automation. Marketo is rated 8.4, while SAP Marketing Cloud is rated 0.0. The top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Microsoft Dynamics CRM and Pardot, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud and SAP CRM.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.