I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
Amplitude offers robust analytics with a user-friendly interface, making it accessible for teams of varying skill levels to dive deep into data insights. It's praised for its detailed segmentation and real-time data tracking which allows for precise user behavior analysis. However, some users find its pricing model to be expensive relative to the features offered, and newcomers may face a steep learning curve without sufficient onboarding. Additionally, customizing complex queries can be challenging.