Abakus Attrition [EOL] vs Rakuten DC Storm comparison

Our unique, web-based UI delivers insights and actionable recommendations that enable campaign optimization and better informed cross-channel media planning, in real-time.

Abakus makes marketing measurement and optimization easy with software. Abakus’ patented technology platform analyses marketing activity, across all channels, in real-time. It explains what is working, why, and how to optimize for performance.

The ‘modern shopper’ encounters endless messages through a wide range of online and offline marketing channels. They browse across multiple devices and platforms and transact wherever and whenever it suits them.

The key to success for many iconic brands is their ability to measure marketing performance and use “big data” to drive key marketing and trading decisions. Success for individual business is measured differently, and will often change over time following the business strategy and objectives, but successful brands are able to collect, organise and analyse their data to better reach their customers and do business more effectively.

Through a combination of technology, consultancy and an agreed roadmap, Measured Success enables businesses to see the true performance of their marketing, across all channels and devices. Measured Success provides insights that aren’t just academically interesting, but lead to real business actions and measured results.

• Allocate spend to the most effective channels
• Improve the efficiency of campaigns
• Understand complex user behaviour
• Link marketing and trading analytics for more powerful business decisions
• Waste less time with improved reporting