We performed a comparison between Amazon Pinpoint and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."From my experience, Amazon Pinpoint's most valuable feature is its ability to deploy outbound projects quickly. It is easy to use when setting up outbound campaigns, allowing us to deploy solutions rapidly. It is easy to learn."
"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."
"We use this solution for reporting, pipeline generation, and forecasting."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"I like the user interface it has a nice look and feel."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"It is very easy to use from a marketing standpoint."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"In my opinion, Amazon Pinpoint needs improvement in several areas. It lacks many features that competitors like Genesys offer. For example, we cannot set up multiple campaign plans or switch campaigns from one set of customers to another. Additionally, reporting functionality needs to be improved."
"Managing large volumes of data takes too long."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The processing speed, the way information displays, and scrolling options can be improved."
"An additional feature needed would be better capacity for personalization."
"Clarity around new features could be improved when they are released."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"The cost is always a concern for anyone using a SaaS product."
Amazon Pinpoint is ranked 8th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews. Amazon Pinpoint is rated 6.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Amazon Pinpoint writes "Helps to manage outbound campaigns such as automated outgoing calls to end users". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Amazon Pinpoint is most compared with Adobe Campaign and Marketo, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, SAP Marketing Cloud and SAS Marketing Automation.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.