We performed a comparison between Oracle Eloqua and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It provides good support for really large databases."
"The solution is good for B2B email marketing."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The ease of maintenance is the most valuable feature."
"Lead scoring has helped with the process of qualifying leads."
"It is a user-friendly product."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The initial setup was straightforward."
"It is easy to use."
"Email automation is most valuable."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"It makes it easy for a business to use any module based on their preference."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"It is a great solution. I like its stability, scalability, and performance."
"The solution is user-friendly."
"Salesforce allows for the integration of different data sources."
"The product's initial setup process could be better."
"The solution should consider adding functionality related to event listening, such as webhooks."
"The solution could improve by having a more user-friendly interface."
"Reporting is very clunky and not user friendly."
"This product hasn't kept up to date on features."
"The reporting features should be improved."
"The solution does not have a good database architecture."
"The cost of the solution has room for improvement."
"It should contain artificial intelligence, in my opinion."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"In a future release, adding end-user personalization would be a benefit."
"It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"The product could use a little bit of BI in the sense of rule-based building."
Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. Oracle Eloqua is rated 8.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oracle Eloqua is most compared with Marketo, Pardot, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Salesforce Marketing Cloud is most compared with Marketo, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and SAS Marketing Automation. See our Oracle Eloqua vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
