Dell PowerMax NVMe vs HPE Primera comparison

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Comparison Buyer's Guide
Executive Summary
Updated on Feb 23, 2023

We performed a comparison between Dell PowerMax NVMe and HPE Primera based on our users’ reviews in four categories. After reading all of the collected data, you can find our conclusion below.

  • Ease of Deployment: Although Dell PowerMax NVMe is straightforward to deploy, some users experienced difficulties. HPE Primera is described as straightforward and easy to set up.
  • Features: Dell PowerMax NVMe has good performance and compression, replication, deduplication, snapshots, and provisioning are listed as valuable features. The product's drawbacks include its management, firmware updates, and GUI interface. According to its reviewers, HPE Primer is a stable solution with good performance, and IOPS, replication, firmware, and compression are listed as its most valuable features. The areas that require improvement are its storage options, interface, and features for integration and reporting.
  • Pricing: Dell PowerMax NVMe users dislike the licensing model and find the product expensive but worth its price. The opinions of HPE Primera reviewers vary, however, the prevailing estimation is that the solution has a competitive price and is cost-effective.

  • Service and Support: Users of Dell PowerMax NVMe and HPE Primera like their service and support but note that the time of replies can be shortened for both of them.

Comparison Results: Based on the parameters we compared, HPE Primera came out ahead of Dell PowerMax NVMe. Even though both products have multiple valuable features and similar support quality, users found complications with Dell PowerMax NVMe's deployment and dislike its licensing model, evaluating the solution as expensive.

To learn more, read our detailed Dell PowerMax NVMe vs. HPE Primera Report (Updated: March 2024).
770,141 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users.""The high availability of the product is the most valuable feature.""The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone.""The solution is scalable.""The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly.""The most valuable feature of this solution is reliability.""Technical support has been helpful and responsive.""The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

More Pure FlashArray X NVMe Pros →

"The PowerMax software and CloudIQ let us get an inside view of our compression and compaction, as well as our usage of the storage.""The response time, compared to XtremIO, is far better.""We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays.""It is easy to manage and upgrade.""It's faster and more resilient.""The compression and deduplication are the most valuable features because of the cost savings.""The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience.""The speed and the compatible interface with IBM are the most valuable features of the PowerMax product."

More Dell PowerMax NVMe Pros →

"The most important thing that we had found when we purchased this product around six months back was its 100% availability and uptime.""The product is stable.""The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption.""HPE Primera is scalable.""The initial setup is very straightforward. It's not overly complex.""For over a year, I have not seen any downtime in the product.""The performance is very good.""When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

More HPE Primera Pros →

Cons
"I would like to see replication and DR features in the next release of this solution.""We would like to see VNC integration or be able to use Pure Storage with VNC.""It's more multi-tenant functionality in their Pure1 manage portal that is lacking.""It is on the expensive side.""In the future, I would like to see integration with enterprise backup systems.""I'd like to see the product implement active replication for vehicles such as VMware.""We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly.""Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

More Pure FlashArray X NVMe Cons →

"The tool is costly compared to other similar products. The product's pricing needs to be improved. I would like the product to include the replication feature in its future releases.""Remove the need for physical or hardwired virtual servers to run consistency groups, instead make the expensive array controllers handle that.""I'd like to see the dedup and compression improve. Two to one is not very good. We should be getting something like three, four, or five to one.""Some of the management features could be simplified and that's probably the main thing they need to address.""The NVMe integration could be improved.""We have had some trouble with the VMAX-to-PowerMax migration, but the VMAX box will be powered down after the migration. The PowerMax boxes are working fine and we don't have any issues with them.""We would like more documentation, a guide to the features of the PowerMax.""Since the merging of EMC and Dell into Dell Technologies, there has been a hurdle that they've had to overcome, and they're not over it yet. It takes two to three times longer for things to get fixed than it did when they were separate companies. That is something that has to be fixed."

More Dell PowerMax NVMe Cons →

"The reporting console can be improved with out of the box reports.""They could work to make scalability easier.""There are certain shortcomings in the technical support offered by HPE where improvements are required.""Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended.""The interface needs to be more user-friendly in that sense that installation and management are still a bit on the high end.""HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required.""The initial setup is not straightforward.""On the hardware side, you should have the ability to expand capacity to larger numbers."

More HPE Primera Cons →

Pricing and Cost Advice
  • "With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
  • "We pay approximately $50,000 USD per year in licensing fees."
  • "With VMware, we pay $300,000 annually."
  • "Our licensing fees are $500,000+ USD."
  • "As far as the licensing costs, everything is included in the license."
  • "They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
  • "Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
  • "The licensing is on a yearly basis."
  • More Pure FlashArray X NVMe Pricing and Cost Advice →

  • "Our costs for the product are three million."
  • "From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."
  • "Our costs are on a yearly basis."
  • "It scales enormously, but it's expensive to do so."
  • "From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."
  • "The cost has room for improvement."
  • "The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."
  • "We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."
  • More Dell PowerMax NVMe Pricing and Cost Advice →

  • "The price of this solution is good for medium-sized and large businesses."
  • "From what I see, this is competitively-priced and HPE are doing their best to stay competitive."
  • "The price to capacity ratio is good."
  • "It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."
  • "Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."
  • "I believe HPE Primera and Pure Storage are similar in price."
  • "There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."
  • "The price of HPE Primera could improve, it is expensive."
  • More HPE Primera Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover… more »
    Top Answer:I would rate the solution as an eight out of ten in terms of costliness.
    Top Answer:There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class… more »
    Top Answer:Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell… more »
    Top Answer:First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.
    Top Answer:The pricing is comparable to other vendors. There aren't significant price differences. Since the price is high, a few… more »
    Top Answer:HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. The… more »
    Top Answer:HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspective… more »
    Top Answer:For over a year, I have not seen any downtime in the product.
    Comparisons
    Also Known As
    Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
    Dell EMC PowerMax, PowerMax
    Primera
    Learn More
    Overview

    Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

    Dell EMC PowerMax is the world’s fastest storage array. With end-to-end non-volatile memory express (NVMe), real-time machine learning, seamless cloud mobility, and up to 350GB per second bandwidth, PowerMax features high-speed smarts to power your most critical workloads. PowerMax is true modern scale-up and scale-out storageת designed for mission-critical applications of today and tomorrow – including databases and transaction processing applications as well as real-time analytics workloads that demand uncompromising uptime and extremely low latency.

    PowerMax consists of two models, PowerMax 2000 and 8000. The PowerMax 8000 delivers industry-leading performance density with up to 7.5 million IOPS5 per rack and 187,000 IOPS6 per U (rack unit). PowerMax supports mixed open systems, mainframe, IBM i, block, and file environments. The PowerMax 2000 is the entry point into mission-critical storage, high availability, and delivering robust data services in a safe, secure compact package.

    PowerMax systems incorporate the most current and robust end-to-end NVMe technology with industry-standard NVMe flash drives, NVMe storage class memory drives, and FC-NVMe host connectivity via NVMe over Fabrics. PowerMax SCM, powered by dual-port Intel® Optane™ technology, offers rapid-fire fast performance and secure low latency ideal for electronic trading, real-time analytics, high-performance databases, and big data workloads.

    Features of Dell EMC PowerMax NVMe

    Robust architecture with amazing performance combines demanding mixed workloads.

    • Built-in machine learning automates data placement for maximum performance with no additional management cost.
    • Very secure end-to-end dynamic encryption safeguards digital assets with 3.5:1 data reduction, guaranteed by Dell Technologies.
    • Seamless cloud mobility pushes data from PowerMax to AWS, Azure, Dell EMC ECS, and PowerScale for long-term retention on lower-cost object storage.

    Benefits of Dell EMC PowerMax NVMe

    Powerful Architecture

    • Designed for speed – robust multi-controller scale-up, scale-out architecture with built-in end-to-end NVMe.
    • Performance optimized – up to 350GB/s sustained bandwidth2, under 100µs read latency3.
    • Efficiency without compromise – global inline data reduction with guaranteed 3.5:1 average DRR4.

    Simple Operations

    • Intuitive storage management – provision storage in less than 30 seconds.
    • Workload consolidation – outstanding consolidation of block, file, mainframe, IBM i storage on a single array.
    • DevOps automation and containers – workflow automation and streamlined IT processes (vRA, vRO, CSI, CSM, Kubernetes).
    • Non-disruptive data migration – initiate data migrations from older arrays to PowerMax in three simple steps.

    Trusted Innovation

    • Mission-critical availability – proven six nines availability and the best replication for business continuance, disaster recovery (BC/DR).
    • Deep VMware integration – mission-critical availability and the most efficient scalability for VMware Virtual Volumes deployments (64,000 vVols).
    • Flexible consumption – several options, predictability, and investment protection with pay-per-use solutions and Future-Proof guarantees.

    PowerMax sets the standard for data storage today. It is uniquely, intuitively designed with a multi-controller, active/active scale-out architecture, an industry-standard, end-to-end NVMe. Inline, global dedupe and compression add outstanding efficiency to your data center, even while scaling. Additionally, PowerMax offers you the best in remote replication, proven six nines of availability, and end-to-end efficient encryption so that your data is always secure and your resources are fully optimized.

    Reviews from Real Users

    Ahmed K., a senior storage systems engineer at a pharma/biotech company, says Dell EMC PowerMax NVMe has “secure, fast performance, and good reporting capabilities.”

    Nikolay M. a lead system administrator at Central Hospital of Civil Aviation shares that with PowerMax, “we have not yet hit the ceiling in its efficiency, performance, and scalability… Now, with PowerMax, everything runs smoothly.”

    “We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems… We are saving dozens of hours per month for our storage team, and that is a real cost in our business," adds Paul C., a Senior Solution Architect at Rackspace.

    HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
    HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

    Sample Customers
    Fremont Bank, Judson ISD, The Nielsen Company
    Rackspace, Open Line
    Information Not Available
    Top Industries
    REVIEWERS
    Computer Software Company23%
    Financial Services Firm18%
    Manufacturing Company18%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company17%
    Financial Services Firm13%
    Manufacturing Company10%
    Government6%
    REVIEWERS
    Healthcare Company23%
    Financial Services Firm21%
    Retailer10%
    Comms Service Provider10%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Financial Services Firm14%
    Manufacturing Company9%
    Government8%
    REVIEWERS
    Computer Software Company29%
    Financial Services Firm24%
    Comms Service Provider10%
    Government10%
    VISITORS READING REVIEWS
    Educational Organization38%
    Computer Software Company11%
    Financial Services Firm7%
    Manufacturing Company6%
    Company Size
    REVIEWERS
    Small Business38%
    Midsize Enterprise28%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise17%
    Large Enterprise60%
    REVIEWERS
    Small Business18%
    Midsize Enterprise19%
    Large Enterprise63%
    VISITORS READING REVIEWS
    Small Business20%
    Midsize Enterprise14%
    Large Enterprise66%
    REVIEWERS
    Small Business47%
    Midsize Enterprise18%
    Large Enterprise34%
    VISITORS READING REVIEWS
    Small Business17%
    Midsize Enterprise47%
    Large Enterprise36%
    Buyer's Guide
    Dell PowerMax NVMe vs. HPE Primera
    March 2024
    Find out what your peers are saying about Dell PowerMax NVMe vs. HPE Primera and other solutions. Updated: March 2024.
    770,141 professionals have used our research since 2012.

    Dell PowerMax NVMe is ranked 8th in All-Flash Storage with 66 reviews while HPE Primera is ranked 7th in All-Flash Storage with 38 reviews. Dell PowerMax NVMe is rated 8.8, while HPE Primera is rated 8.4. The top reviewer of Dell PowerMax NVMe writes "Simplified storage provisioning for us, enabling us to assign any volumes in two to three minutes". On the other hand, the top reviewer of HPE Primera writes "A highly stable and easy-to-configure solution that provides excellent features that enable smooth migration". Dell PowerMax NVMe is most compared with Dell PowerStore, IBM FlashSystem, Dell Unity XT, Pure Storage FlashArray and Hitachi Virtual Storage Platform, whereas HPE Primera is most compared with HPE 3PAR StoreServ, HPE Nimble Storage, Dell PowerStore, NetApp AFF and Hitachi Virtual Storage Platform. See our Dell PowerMax NVMe vs. HPE Primera report.

    See our list of best All-Flash Storage vendors.

    We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.