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Elateral Brandgility vs Marketo comparison

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Elateral Brandgility
3 views|2 comparisons
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Marketo
Read 22 Marketo reviews
2,944 views|2,344 comparisons
95% willing to recommend
Featured Review
Use Elateral Brandgility?
Saba Perwez
Good for many things: generating leads and scoring leads
It's one of the best tools for scoring leads. Marketo's lead generation and scoring are better than most other tools. Marketo changed the way our... Read more →
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Pricing and Cost Advice
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  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • "Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."
  • "Marketo is used a lot because it's cheaper and preferred by many firms."
  • "Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Marketo?
    Top Answer:One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without… more »
    Read all 9 answers   →
    What needs improvement with Marketo?
    Top Answer:Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited.
    Read all 9 answers   →
    What is your primary use case for Marketo?
    Top Answer:I basically use it for email marketing. I track the performance of campaigns and get customer feedback. It's for sending regular lead nurturing emails as well as promotional emails. We also integrate… more »
    Read all 9 answers   →
    Ranking
    18th
    out of 21 in Content Marketing Software
    Views
    3
    Comparisons
    2
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 61 in Marketing Automation
    Views
    2,944
    Comparisons
    2,344
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Also Known As
    Brandgility
    Learn More
    Elateral
    Video Not Available
    Adobe
    Overview
    Everything we do is powered by the Elateral Marketing Services Cloud, or Elateral MSC.Essentially, this consists of a technological infrastructure and service model that allows world-leading brands to manage their global brand executions - at both abrand governance level and a granular, cross media execution level at the same time. This technological platform was designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their operations.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    Autodesk, Cisco Systems, Coca-Cola, Lenovo, Microsoft, Motorola, oneworld, Oliver Marketing, Procter & Gamble, Starwood, Toyota, Vodafone
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    No Data Available
    REVIEWERS
    Hospitality Company29%
    Marketing Services Firm29%
    Financial Services Firm14%
    Comms Service Provider14%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Financial Services Firm13%
    Manufacturing Company6%
    Healthcare Company6%
    Company Size
    No Data Available
    REVIEWERS
    Small Business43%
    Midsize Enterprise22%
    Large Enterprise35%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%

    Elateral Brandgility is ranked 18th in Content Marketing Software while Marketo is ranked 4th in Marketing Automation with 22 reviews. Elateral Brandgility is rated 0.0, while Marketo is rated 8.4. On the other hand, the top reviewer of Marketo writes "Useful for lead capture and engagement across social media platforms". Elateral Brandgility is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.

    We monitor all Content Marketing Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.