We performed a comparison between Marketo and Microsoft Dynamics CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature is the scoring."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"I like that the solution is flexible."
"The most valuable features are the Marketo emails, both sending and tracking."
"The smart campaign looks quite interesting and useful."
"The product has been stable."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"The most valuable feature of this solution is Smart Campaigns."
"The initial setup is very easy."
"The product is user-friendly."
"Microsoft Dynamics CRM is a stable solution."
"The most valuable features of Microsoft Dynamics CRM are the accessibility of the service because we can access it either in the office or when we're out in the field."
"Microsoft Dynamics CRM has good integration with the Microsoft Stack of solutions. However, the Salesforce ecosystem is stronger."
"The solution is versatile and customizable."
"This is a scalable solution."
"The stability is excellent."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"It could be more scalable."
"Revenue management, attribution, and ABM can all be improved."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Marketo should give more power to the users for data manipulation."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"It would be a little bit easier if there were better ways to configure and modify native add-ins or plugins."
"The mobile side of the product doesn't look that great right now."
"Microsoft Dynamics CRM is operational enough, in terms of frequency, but an area for improvement would be its dashboard. Currently, it's widget-like, so hopefully, it could be improved, particularly to allow you to create a custom dashboard using a query. A custom dashboard would make the solution better and is an additional feature I'd like to see in the next release of Microsoft Dynamics CRM because right now, it only has a default dashboard, but maybe my account has limited access, so I can only see the default version of the dashboard."
"It could be less complicated for smaller organizations."
"My company's biggest challenge with Microsoft Dynamics CRM is wanting to market solely to leads without having to create a contact and link the contact to the lead. From a marketing standpoint, there's room for improvement in the lead process of Microsoft Dynamics CRM."
"We had to do some customizations on top and it got a bit cumbersome."
"The price of Microsoft Dynamics CRM could improve."
"When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems."
Marketo is ranked 5th in Marketing Management with 17 reviews while Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews. Marketo is rated 8.4, while Microsoft Dynamics CRM is rated 7.6. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Teradata Customer Interaction Manager, whereas Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Zendesk. See our Marketo vs. Microsoft Dynamics CRM report.
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