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Iterable vs Pardot comparison

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Iterable Logo
Iterable
317 views|195 comparisons
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Pardot
Read 10 Pardot reviews
1,627 views|629 comparisons
90% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Iterable and Pardot based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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769,976 professionals have used our research since 2012.
Featured Review
Use Iterable?
Vikram Rawani
Offers an easy initial setup phase and good ROI
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • "It is a competitively priced product, considering what it provides."
  • "In terms of pricing, Pardot is cheaper than Marketing Cloud."

    • More Pardot Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Pardot?
    Top Answer:The solution can be easily integrated with Salesforce.
    Read all 7 answers   →
    What is your experience regarding pricing and costs for Pardot?
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Read all 5 answers   →
    What needs improvement with Pardot?
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Read all 6 answers   →
    Ranking
    16th
    out of 61 in Marketing Automation
    Views
    317
    Comparisons
    195
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    6th
    out of 61 in Marketing Automation
    Views
    1,627
    Comparisons
    629
    Reviews
    4
    Average Words per Review
    487
    Rating
    7.8
    Comparisons
    Learn More
    Iterable
    Salesforce
    Overview
    Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.
    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Sample Customers
    BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp
    Arketi Group
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization53%
    Computer Software Company12%
    Manufacturing Company6%
    Wholesaler/Distributor5%
    VISITORS READING REVIEWS
    Educational Organization64%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    Company Size
    VISITORS READING REVIEWS
    Small Business14%
    Midsize Enterprise60%
    Large Enterprise26%
    REVIEWERS
    Small Business31%
    Midsize Enterprise31%
    Large Enterprise38%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    Buyer's Guide
    Marketing Automation
    April 2024
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    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    769,976 professionals have used our research since 2012.

    Iterable is ranked 16th in Marketing Automation while Pardot is ranked 6th in Marketing Automation with 10 reviews. Iterable is rated 0.0, while Pardot is rated 7.8. On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Iterable is most compared with Salesforce Marketing Cloud and HubSpot Marketing Hub, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud and HubSpot Marketing Hub.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.