We performed a comparison between HubSpot Marketing Hub and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
"Very user-friendly."
"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."
"The most valuable features are the reports, overall usability, and ease of use."
"As a CRM tool, it looks good."
"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"Customer support is helpful and responsive."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"The product is stable."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"It has made email marketing quicker and easier."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"It's easy to create email templates and landing pages."
"The solution can be easily integrated with Salesforce."
"Campaign tracking is a valuable feature."
"There are issues with the consistency of notifications."
"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."
"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"Years ago, these tools used to allow you to see the exact location of people that were clicking on things. I guess they quit doing it for privacy reasons, but that was very helpful information and I miss seeing it in those reports. I thought that this tool could do it when we left Act-On to go to HubSpot, but when we moved over they stopped doing it."
"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."
"They're not the cheapest."
"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."
"For new people, the installation of the tool can be difficult."
"Needs to improve list building."
"Technical support has been quick and helpful every time."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Lacks sufficient free custom fields."
"The solution lacks integration with Instagram, which is our top problem with the product."
"The solution is quite expensive, at least, for smaller teams."
"Pardot must be synced with Salesforce."
HubSpot Marketing Hub is ranked 2nd in Marketing Automation with 31 reviews while Pardot is ranked 6th in Marketing Automation with 10 reviews. HubSpot Marketing Hub is rated 8.2, while Pardot is rated 7.8. The top reviewer of HubSpot Marketing Hub writes "Offers, email automation, pre-scheduling, greatly enhances our efficiency and provides the granularity we need for in-depth analysis". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". HubSpot Marketing Hub is most compared with Salesforce Marketing Cloud, Marketo, Oracle Eloqua and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud and Iterable. See our HubSpot Marketing Hub vs. Pardot report.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
