The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use. The reporting and statistical analysis in Delighted by Qualtrics have proven extremely simple and easy to consume. For instance, during employee engagement surveys at SAP, the generated reports highlight positives and areas that need improvement. The simplicity and ease of consumption make it accessible for individuals, even those who may not be people managers. This user-friendly aspect ensures that sharing feedback and insights with teams remains a straightforward process should the need arise. A standout feature for me while developing surveys in the product was the flexibility the tool provides in crafting questions and options. The platform uses basic JavaScript coding for diverse branching scenarios and incorporates various question types and option categories. This flexibility was invaluable during our survey-building endeavors. For instance, we created dynamic branching based on respondents' answers. If a respondent answered negatively, we could further inquire about the specific reasons behind their response, enabling multiple levels of branching.