We performed a comparison between Pardot and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."Campaign tracking is a valuable feature."
"The solution can be easily integrated with Salesforce."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"It's easy to create email templates and landing pages."
"The most valuable feature is the customization of the solution."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It has made email marketing quicker and easier."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The Journey and CloudPages and automation are all great."
"Marketing Cloud has improved our productivity and our team enjoy using it."
"It has excellent lead and opportunity tracking."
"It makes it easy for a business to use any module based on their preference."
"It is straightforward to set up."
"We haven't had any issues with integration."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"The solution is quite expensive, at least, for smaller teams."
"Pardot must be synced with Salesforce."
"Lacks sufficient free custom fields."
"For new people, the installation of the tool can be difficult."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Needs to improve list building."
"The solution lacks integration with Instagram, which is our top problem with the product."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"User management could be better."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
Pardot is ranked 6th in Marketing Automation with 10 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 51 reviews. Pardot is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Pardot is most compared with Oracle Eloqua, Marketo, Iterable and HubSpot Marketing Hub, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Sprinklr. See our Pardot vs. Salesforce Marketing Cloud report.
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