We performed a comparison between Oracle Eloqua and Pardot based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"It provides good support for really large databases."
"The initial setup was straightforward."
"The ease of maintenance is the most valuable feature."
"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"The solution's engine framework is quite simple, giving you the agility you need in the business."
"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."
"Lead scoring has helped with the process of qualifying leads."
"The solution can be easily integrated with Salesforce."
"The product is stable."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It has made email marketing quicker and easier."
"Campaign tracking is a valuable feature."
"The most valuable feature is the customization of the solution."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
"It's easy to create email templates and landing pages."
"The cost of the solution has room for improvement."
"This product hasn't kept up to date on features."
"The solution should consider adding functionality related to event listening, such as webhooks."
"Reporting is very clunky and not user friendly."
"The solution could improve by having a more user-friendly interface."
"The solution does not have a good database architecture."
"The reporting features should be improved."
"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution is quite expensive, at least, for smaller teams."
"Pardot must be synced with Salesforce."
"Lacks sufficient free custom fields."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"For new people, the installation of the tool can be difficult."
"Technical support has been quick and helpful every time."
"Needs to improve list building."
Oracle Eloqua is ranked 3rd in Marketing Automation with 35 reviews while Pardot is ranked 6th in Marketing Automation with 10 reviews. Oracle Eloqua is rated 8.8, while Pardot is rated 7.8. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Pardot is most compared with Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub. See our Oracle Eloqua vs. Pardot report.
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