We performed a comparison between Microsoft Dynamics CRM and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of Microsoft Dynamics CRM is the flexibility with Microsoft Office 365."
"The most valuable feature of Microsoft Dynamics CRM is that it is a low-code platform and we can perform business process management."
"Microsoft Dynamics is user-friendly and intuitive. It's easy to understand how it works."
"The most valuable feature of Microsoft Dynamics CRM is its performance."
"The most valuable feature of Microsoft Dynamics CRM has to be its interface...Microsoft Dynamics CRM has a user-friendly platform."
"The solution is versatile and customizable."
"The most valuable features of Microsoft Dynamics CRM are its easy operations and functionality."
"Integration is the best feature of Microsoft Dynamics CRM. It integrates quickly across multiple apps and has a lot of APIs available that you can link to. It's very customizable, so we're able to tailor it to a client's needs."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"The solution is user-friendly."
"It is straightforward to set up."
"Salesforce allows for the integration of different data sources."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"The Journey and CloudPages and automation are all great."
"The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent."
"A built-in automation engine to automate parts of workflows would be beneficial. That's the feature I'd be most happy to see expanded. It's currently tagged as simple automation, but I'd love some predictive capability."
"Sometimes Microsoft's support can be difficult to contact, and it can take a while to get a response to a ticket."
"When it comes to any necessary changes or updates, we have issues. It is not very agnostic in terms of working with other platforms. A lot of data transformation had to be done internally in order to send it to various systems."
"Microsoft Dynamics CRM could improve by making the ports and dashboards more intuitive using Microsoft Azure analytical features. Compared to Salesforce and other partners, the dashboards in Microsoft Dynamics CRM are less intuitive."
"From my experience, the solution's tech support could improve with a quicker response time."
"The product is very old."
"Dynamic's management could be improved. The tech management should have better technical capabilities."
"Microsoft Dynamics CRM could improve the built-in reports. The ones that are included are pretty generic unless you subscribe to Microsoft BI, which is an extra fee. They should offer the reports without having to purchase a separate subscription for Microsoft BI. However, the reports in Microsoft BI are fantastic."
"Clarity around new features could be improved when they are released."
"The cost is always a concern for anyone using a SaaS product."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"The product could use a little bit of BI in the sense of rule-based building."
"We'd like to see more integrations with third-party products."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
Microsoft Dynamics CRM is ranked 3rd in Marketing Management with 68 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews. Microsoft Dynamics CRM is rated 7.8, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Microsoft Dynamics CRM writes "Intuitive APIs, customizable design, but dashboards could improve". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Microsoft Dynamics CRM is most compared with Salesforce Sales Cloud, SAP CRM, ServiceNow, Siebel CRM and Pega CRM, whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and Adobe Campaign. See our Microsoft Dynamics CRM vs. Salesforce Marketing Cloud report.
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