We performed a comparison between Salesforce Marketing Cloud and SAP CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"The most valuable part of the solution are the selling features."
"We have found the solution to be scalable."
"It is a great solution. I like its stability, scalability, and performance."
"Salesforce allows for the integration of different data sources."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"It is easy to use."
"It provides innovative ideas for implementation."
"SAP is very easy to use."
"The user interface is excellent."
"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."
"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
"The solution is stable."
"The initial setup of SAP CRM was simple."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"This solution could be more user-friendly."
"Clarity around new features could be improved when they are released."
"The UA could be better designed for a mobile connection."
"Marketing Cloud's forecasting could be improved."
"There is no scope for integration because SAP does not allow any personal integration."
"Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
"The solution is slow."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."
"There could be some specific configurable options on the UI level to improve visibility."
"The interface could be improved."
"They have recently updated their user interface but they should continue to improve upon it in the future. Additionally, overall performance or speed of response times could be better."
Salesforce Marketing Cloud is ranked 1st in Marketing Management with 51 reviews while SAP CRM is ranked 4th in Marketing Management with 40 reviews. Salesforce Marketing Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM and Oracle CRM. See our SAP CRM vs. Salesforce Marketing Cloud report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
